responsible drinking

Jan 6, 2022

Pernod Ricard's weak shot of responsible drinking

AD NUT's RANT OF THE WEEK: The alcobev giant's simplistic social campaign encouraging people to drink responsibly feels as flat as a flute of champagne you forgot about on New Year's Eve.

Oct 4, 2013

Binge drinkers become works of art in Steinlager campaign

NEW ZEALAND - Approaching binge drinking with humour rather than preaching, a new campaign by Lion's Steinlager and DDB New Zealand encourages young people to 'Be the artist, not the canvas'.