programmatic advertising
'It’s time to move': Google’s VP, Global Ads on cookie deprecation, privacy regulation and AI integration
Google’s vice president of Global Advertising Strategies, Dan Taylor, unpacks everything from Chrome’s incoming cookie deprecation deadline to the need to invest in AI amid legacy systems' privacy-fuelled decline.
How cookie deprecation will further disadvantage diverse publishers
While data privacy is a commendable goal, it’s worth considering the outsized impact of cookie loss on minority-owned and -focused outlets.
How contextual intelligence is changing the advertising landscape
Are the days of blunt keyword blacklisting and thematic blocks over? Now that AI is capable of detecting the tiniest linguistic nuances within natural language, contextual advertising is about to become an incredibly powerful tool for marketers in the post-cookie age.
How advertisers are funding record amounts of disinformation
The spread of unreliable AI-generated news websites are unintentionally being funded by some of the world's biggest brands through their programmatic ad buys. Campaign explores.
Third of brands to boost programmatic DOOH spend in next 18 months
Survey was conducted among 1,200 advertisers and agencies.
Accenture faces 'conflict of interest' questions over buying programmatic and auditing media
Media consulting firms and media agencies charge that Accenture's launch of a programmatic media planning and buying unit presents a "clear conflict" of interest.
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