plantbased
Jan 17, 2022
Oatly launches plant-based puppet mini-series
The UK campaign has been designed not to feel like an ad.
May 8, 2019
Plant-based milks aren't a thing in Hong Kong, so Oatly made up a Chinese character for them
The invented pictogram is not a brand name; the Swedish company intends it as a conceptual signifier for plant-based milks. And it already shows signs of catching on.
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