pet food

Dec 9, 2020

Humans eat dog food. And they like it.

Ogilvy and Furry's Kitchen had food influencers unwittingly dig into a degustation menu made up of doggie chow.

Mar 2, 2015

Pet care: Doting owners splash out to show love

As baby-shy Asian couples increasingly turn their furry friends into ‘substitute children’, the pet-care industry is booming with innovative ways to empty their wallets.

Dec 21, 2012

Sheba asks pet owners to create Facebook cat pages

SINGAPORE – Cat food brand Sheba is encouraging pet owners to create Facebook 'brand pages' for their cats as part of its latest campaign in Singapore.

Mar 9, 2010

Japan's pet food sector: Growing sales volume despite waning ad spend

Adspend has fallen dramatically as brands struggle to mark their territory in a blossoming pet food sector.