participation brand index
Oct 10, 2021
Post pandemic, are brands being forgotten?
The latest Participation Brand Index from Iris reveals a crisis in how brands are thought of by consumers.
Feb 6, 2017
Thai consumers eager to participate, Aussies most jaded: Iris
Thai consumers emerged as the most willing to play along with brands, but good luck getting Australian consumers to engage, according to new participation research from Iris.
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