open bidding
Feb 16, 2022
The Trade Desk pulls out of Google's ad auction: What are the ripple effects?
The demand-side platform has developed OpenPath, a product that connects advertisers directly with premium publishers, in the process ditching Google's auction. But it also circumvents adtech intermediaries, drawing ire from the supply side.
Oct 2, 2019
Iflix introduces open bidding
The move will allow more effective and efficient trading against premium brand-safe videos, the platform said.
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