music licensing
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Mar 4, 2024
Can TikTok survive the Universal Music fallout?
As Universal Music pulls 30% of the world's music from TikTok over royalty and copyright concerns, Campaign explores how instrumental the use of music is to the success of the platform and for those who advertise on it.
Nov 27, 2023
Gen Z does not care if your brand is popular
Why branded sonic is more effective than licensed music.
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