mma forum 2013 singapore
Aug 23, 2013
Brands must put mobile at heart of marketing strategy: MMA Forum
SINGAPORE - Although privacy and security remain concerns, 90 per cent of brands and agencies predict a substantial rise in budgets for mobile marketing in the next 12 months, according to a survey conducted by Warc for the Mobile Marketing Association (MMA) Asia Pacific, in partnership with the Festival of Media Asia 2014.
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