China has proved drone advertising can scale, with thousands of drones forming logos and animations in the sky. But as the format spreads, marketers must decide whether aerial spectacle belongs in the regular media mix or remain a costly stunt.
TODAY'S EDITION
March 09, 2026
Latest
Zaid Al-Qassab exits as M&C Saatchi CEO amid boardroom shake-up
Top shareholder Vin Murria rejoins board.
'Pay us, don’t empower us': Women want action, not celebrations on International Women’s Day
A growing chorus of industry leaders, from Cindy Gallop to Jo Juber, call out the performative allyship around International Women’s Day and demand real change.
First round of Spikes Asia 2026 shortlists announced
All shortlisted work now heads into the final judging for APAC’s top creative honours.
The next era of McCann: The first 100 days, ‘Rumbles’ with clients and ‘The Seven Truth Scale’
Campaign met with global CEO Tyler Turnbull, global CCO Andrés Ordóñez, and global CSO Harjot Singh for the leadership team’s first sit-down together following Omnicom’s acquisition of Interpublic.
Why age diversity still struggles for airtime?
Too many people plan their exit from advertising by 40, convinced experience has an expiry date—an outdated bias, one agency founder says it's time to dismantle.
BBDO Hong Kong hires Oliver Davis and Huey Wong to lead creative
Davis will lead regional client work, with Wong tasked with elevating creative craft across the agency.
Why hesitation might be women's most valuable AI skill
The world doesn't need more people racing toward an AI future without stopping to ask what kind of future it actually is.
Women have been giving for years. Where is the gain?
IWD 2026: For decades, women have given time, labour and emotional energy in exchange for the promise of progress. Charu Srivastava says it’s time that generosity delivers real authority and access.
The Knowledge
Inside China Speed: how Chinese brands make the world feel slow
In China, factories and feedback move together to create a level of market agility the rest of the world is still chasing.
RedBus holds 37% of Malaysia’s online bus market. Now it wants to shape travel decisions
CASE STUDY: Widely used but seen as a booking utility, RedBus built a food travel map to influence travel planning earlier and lift organic installs.
Alvin Neo: Employees over 50 remember fundamentals, having learnt the hard way
With the deadline for Campaign's 50 Over Fifty list for 2026 approaching, one of Singapore's most prominent CMOs explains how a healthy ' bullshit radar' can give senior professionals an advantage if also open to learn.
Adland titan Annette King dies at 57
Former Accenture Song, Publicis and Oglivy leader stepped back from her executive career in 2025.
The quiet IWD: where did all the DEI campaigns go?
With visibly fewer brand activations this International Women’s Day, Campaign Asia-Pacific asks whether DEI is being deprioritised in the region or simply de-risked.
SEE ALL NEWS
The Work
Partner Content
Content Hub
Promoted content
Confessions of a CMO: How the modern CMO is using survival intelligence to overcome C-suite challenges
The CMO role is not just adapting to change — it is leading it. New research from Worldwide Partners finds today’s top marketing leaders are embracing ambiguity and redefining themselves as strategic disruptors, narrative builders and internal culture shapers. Explore the five new CMO archetypes reshaping the C-suite in Confessions of a CMO.
OPINIONS
The problem with 'women-focused' marketing
Almost 70% of women don't feel confident by the way marketing portrays them. Brands need to stop looking at women as a neat little segment.
If you want transformative work, stop benchmarking the average
In a bell-curve industry, excellence is statistically rare. Darren Woolley argues that benchmarking the average almost guarantees mediocrity.
Google has just provided 400 billion reasons why the search apocalypse is cancelled
NP Digital ANZ’s managing director says search isn’t dead; it’s become more human. And Google’s Q4 earnings provide the receipts.
Why the Super Bowl’s best ads don’t feel like ads anymore
The Big Game is no longer the idea — it’s the amplifier.
The LLM ad wars have begun and Google isn’t blinking
ChatGPT ads will spark a new battle for intent, but dislodging Google’s search dominance will take more than conversational AI.
Woolley Marketing: Why ‘value’ is the new cost-cutting strategy
After one too many 'pivot to value' conference speeches, Darren Woolley gets honest about what really happens once the doors close.
Gotta catch ’em all: what 30 years of Pokémon teaches brands about building fandom at scale
When you think about the brands you truly love, that fondness is often based on shared memories with others.
How a little cultural wit helped Canva land in Japan
UltraSuperNew’s creative team discuss why authenticity, tone, and star chemistry helped Canva’s message of effortless design shine at Spikes Asia.