Yannick Bolloré says the group has started the year “on solid footing”, organic growth slipped across APAC and Africa.
TODAY'S EDITION
04/16/2026
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Digital Media Awards 2026 winners revealed
WPP Media dominated Campaign’s Digital Media Awards 2026 with major wins, while Taiwan-based work stood out in AI, content, and entertainment-led campaigns.
'People share more with AI sex therapists than humans': Bryony Cole on AI generated intimacy
From AI partners to sex therapy bots, sextech expert Bryony Cole reveals why people bare their souls to machines more than humans, and what it means for brands eyeing our data.
The Information
Arthur Sadoun on why 'pressure' from investors doesn’t matter, Publicis' 'resilience' and the competition
Publicis chief executive states strategy is “polar opposite” of its peers.
Publicis grows 4.5% in Q1 as Arthur Sadoun pans 'squeeze to please Wall Street'
The Publicis Groupe chief executive described Publicis' strategy as the "polar opposite" to WPP and Omnicom.
Culture isn’t a campaign anymore and brands can’t just be guests
Audiences aren’t waiting to be told stories; they’re busy reshaping them. Brands now need to give them something to do, writes Virtue's Huiwen Tow.
Assembly APAC CEO Richard Brosgill exits the role
Brosgill, who grew Assembly's Asia-Pacific footprint across 14 markets and led the ADK Global acquisition, has stepped down after 16 years with the network. No successor has been named.
Edelman bolsters public affairs bench with senior hires
New Southeast Asia leadership hires come as demand grows for counsel at the intersection of policy, regulation and corporate reputation.
Nobody wants to unlock their potential, they want to feel better now
The lipstick effect is mainstream, and brands selling aspiration and transformation are missing the point, writes Ominicom Media's Daisy Huang.
WPP hires advisors for potential Burson sale
WPP has started a potential sales process for its PR division, which includes communications agency Burson, according to reports.
Instagram's first campaign in Thailand is all about keeping it Reel
The work has been created by BBH Singapore.
Malaysia Airlines appoints Kingdom Digital as digital creative agency
The global marketing remit spans 20 countries.
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The new rules of search: five ways to stay visible in the age of AI
With AI increasingly answering questions directly, marketers are no longer competing for clicks but for inclusion, credibility and narrative
OPINIONS
The Information
Everyone needs partners in era of tech hyperscalers
Coming age of agentic AI is forcing more collaboration between “frenemies” across the advertising and tech ecosystem.
Woolley Marketing: Why adland is trading magic for a faster milk cart
Allowing new AI technology to become the dominant consideration in choosing a partner means you value ‘more and faster’ over capability and performance.
What the Oatside backlash in Vietnam reveals about how brands misread local markets
Misalignment occurred when an audience responded based on trust to a stunt designed for reach.
The Renaissance: Why the age of AI will be accompanied by a rebirth of human wisdom and re-connection
CULTURAL RADAR: As more people push back on technology, in-person gatherings are starting to reinvigorate how we approach work, says our columnist on culture.
Stop feeding the machine: Why APAC's content arms race is making platforms rich and brands invisible
The brands that win in culture to commerce won't be the most reactive. They'll be the most intentional, the most curious about culture, and the most willing to experiment says Dentsu APAC's head of insights and intelligence.
'Trendslop': when your AI strategy is just averaging the internet
Marketers are getting coherent, well-structured, completely generic thinking from AI. The problem isn't the technology, writes Brainwaves co-founder Ben Crawford.
Be more punk: Why design needs to get messy again
Brands must embrace counter-culture, RGA APAC's Ben Miles opines. As AI takes over the predictable, the creative industry's greatest asset is its humanity.
Women’s sport has arrived, the brands haven’t
Women’s sport in APAC has outgrown its untapped potential tag with explosive viewership and year-round fandom, yet brands haven't caught up, says We Are Social's Suzie Shaw.