masters
Jun 2, 2017
Why advertising can't drive China purchases
Are Chinese consumers bulletproof to ads? Tom Doctoroff says it's complicated.
Feb 19, 2013
Longines Hong Kong Masters announces Gucci as lead sponsor
HONG KONG - EEM World, the organizer of the the Longines Hong Kong Masters, has signed Gucci as lead sponsor for the equestrian event, slated for the AsiaWorld-Expo from 28 February to 2 March.
Nov 15, 2011
CASE STUDY: Building an Australia-wide hardware brand in six months
SYDNEY - Back in 2008, Australian retail giant Woolworths identified an opportunity to enter the massive home improvement retail market. Three years later, its new brand 'Masters' is up and running.
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