maranda barnes
May 30, 2013
Q&A: How TWG built a luxury tea brand through word of mouth
SINGAPORE - Six years after launching its first tea room in Singapore, TWG Tea has built a strong luxury brand name and a network of intimate tea salons across Asia by focusing on product and packaging to drive word-of-mouth marketing.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
