malaysia airlines
Is this Malaysia Airlines campaign delusional?
In version 3.0 of its brand image, the airline’s new campaign harps back to an idyllic past that never quite existed.
Malaysia Airlines extends hospitality off the clock in CNY film
It's typically warm and fuzzy, but Reprise Malaysia's short film weaves airline service well with holiday values.
Malaysia Airlines introduces bookings via FB Messenger
The airline is rolling out digital initiatives to keep up with passenger habits.
Engagement Meter: Brands ring in the new year
Kit Kat, Closeup, Lifebuoy, Kirin and Malaysia Airlines moved the needle in this week's installment of Engagement Meter, curated by Unmetric.
Malaysia Airlines to undergo 'complete overhaul' after state 'privatisation'
MALAYSIA - Tragedy-struck Malaysia Airlines faces a business restructure that could have the carrier renamed, with Malaysia state-run investment firm Khazanah Nasional announcing it wants to buy the shares and delist the firm from the stock market.
Advertisers in Malaysia halt campaign plans in wake of MH370 disappearance
KUALA LUMPUR - Brands in Malaysia are pushing back their campaign plans to show solidarity with the victims and families of Malaysia Airlines missing flight 370, Campaign Asia-Pacific learned from several industry sources.
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