loewe

Loewe's Aika Sawai on more liberating roles for women in Japan's luxury sector and the need for bold agencies
Feb 4, 2022
Barry Lustig

Loewe's Aika Sawai on more liberating roles for women in Japan's luxury sector and the need for bold agencies

Loewe Japan's director of marketing and communications opens up on her move from agency to brand and the ongoing challenges of digital luxury experiences.

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