live
Inside EA Play Live’s virtual event strategy
CMO David Tinson says virtual events are here to stay.
Twitter joins live audio platform race by opening Clubhouse rival Spaces
The feature, no longer in beta, will allow brands and users to create and host live chat rooms.
Instagram adds updates to branded content capabilities
To help increase transparency, the 'branded content' tag was launched on Reels on 20 November and will begin testing in Live in the 'coming weeks'
Live video Asia: Opportunities for brands in 2017
Usage of live-video platforms is growing dramatically, and has some special traits in Asia. How can brands get involved?
'Play Melbourne Live' experiments with using Periscope for destination marketing
AUSTRALIA - In a two-month campaign leading up to the Australian Open tennis tournament, Tourism Victoria and Clemenger BBDO are using a Periscope-enabled ball and game-play mechanisms to lure tourists to Melbourne.
Corneliani's first fully-owned store in China launched by Proximity Live and APAX
SHANGHAI - BBDO's Proximity Live and APAX have been appointed by luxury menswear brand Corneliani to manage communications work.
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