little red book

Sep 17, 2021

Little Red Book: When content meets ecommerce in a UGC community

CHINESE PLATFORM SPOTLIGHT: A user-generated content community and a sharing and shopping app for young Chinese women, industry experts analyse the popularity of Red and its attractiveness for marketers.

Mar 15, 2019

Five key KOL trends in China for 2019

Hitting big numbers is no longer enough, it’s all about making the right links with influencers who both connect and convert.

Jan 16, 2019

Navigating luxury in China: advice from the front line

Fashion marketing experts share insightful learnings from a recent event discussing the luxury market in China.