life

Jun 6, 2022

Slow the fuck down

The pandemic has made everyone in adland busier than ever. After a near-death experience, Emma Harris says it is time to acknowledge that work should only be one part of our rich lives.

Jan 18, 2022

It's not agency culture, it's 'Kool-Aid'

Culture has to flow from your people, not be imposed by the few from above.

Aug 26, 2021

A non-living influencer dances for a life insurer

A new campaign by TBWA Korea for Shinhan Life, featuring the virtual influencer known as Oh Rozy, is certainly appealing. But writing about it has proven unsettling for our pal Ad Nut.

Jan 4, 2021

Prudential jumps on K-pop bandwagon with SuperM pact

Life insurer and music supergroup have launched a joint campaign and will hold events to motivate people to lead healthier lives.

May 15, 2020

Make room for introverts in the post-coronavirus workplace

What if our ways of working weren't working? This crisis opens an opportunity to make workplaces more inclusive for all personalities.

Sep 11, 2019

Well Link Life debuts first branding campaign

THE WORK: 'Link to the world for freedom of wealth' for Well Link Life Insurance by Senses Advertising Limited.