kaiyu li
Oct 12, 2011
OPINION: Young Chinese consumers more skeptical about their future
Kaiyu Li, head of planning for Y&R China, says the attitudes of young Chinese consumers are maturing to what he calls 'healthy skepticism'. Here, he outlines what this means for brands and marketers.
Jun 29, 2011
Y&R China strengthens planning team with two senior hires
SHANGHAI - Y&R China has looked to strengthen its planning capabilities and consumer knowledge with two new senior appointments: Kaiyu Li as national planning director, and David Xiao as associate planning director.
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