jonathan becher

I don’t like the term social media: SAP's Jonathan Becher
Jan 17, 2014
Byravee Iyer

I don’t like the term social media: SAP's Jonathan Becher

GLOBAL - Jonathan Becher, global CMO of business-software giant SAP, talks with Campaign Asia-Pacific about the use and misuse of social media, his approach to marketing in Asia and how the company makes sure IT and marketing are on the same page.

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