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Could Douyin give Tmall, JD a run for their money?
From flagship stores to payment services, Douyin continues to bolster its ecommerce capabilities. But will this be enough to beat out bigger tech foes?
‘Problematic’ JD Finance ad causes netizen uproar
JD Finance's promotional film on Douyin mocks a lower-income airline passenger while targeting such consumers for its loan service.
Has China’s anti-consumerism movement hurt this year’s Singles Day sales?
State media outlets, including Renmin Daily and Xinhua News Agency, have backed an anti-consumerism sentiment that has been growing in China.
Chinese brands lead Asian charge in BrandZ ranking
Brands from the region account for a quarter of the names on this year's brand-value ranking, including 17 from China.
Will China’s shopping festivals save the luxury market?
To offset COVID-19 losses, brands joined China’s three-week shopping holiday, 618, including many luxury brands that have long shied away from discounts.
Is your ecommerce channel strategy prepared for hypergrowth?
With competition just a click away, relevance and creative differentiation become critical for brands, calling for a combination of media- and data-driven creative, analytics and optimisation.
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