French agency group warns of “a race to the bottom," ahead of Cannes Lions festival next week.

Civic pride, disappearing cultures, AI crime-fighting, and one Australian record label with something to prove: a selection as wide-ranging as it is unforgettable.

Spark Foundry scooped two Golds and walked away with multiple wins at Campaign Asia-Pacific's inaugural Media Awards. See who else took home the metals.

The accounts were won after competitive pitches.

Western franchises dominate licensing, but when it comes to identity, participation and cultural relevance, anime has the edge.

Part of the 'Go Anywhere' campaign, which previously offered experiences in South Africa and in Turkey

Chinese-owned FlareFlow inks 16-title AI-powered microdrama franchise with Neymar, timed to ride the global momentum of the FIFA World Cup.

Ahead of Cannes Lions 2026, Campaign asks senior leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. Omnicom’s John Wren kicks off the series.

“In today’s visual-first world, having an amazing product is no longer enough. Brands need to create something worth capturing,” observes Eugene Lee, APAC CMO at Chagee.

Holding companies are pouring millions into AI, but after two years of investments, mounting layoffs and rising token costs, the industry faces a mounting proof problem.

Global head of brand Xavier Pang talks how influencer-led growth is key to their expansion and a cost-efficient way to compete with bigger rivals.

From Hyundai and Samsung to Nike, Adidas and Coca-Cola, here's the work catching our eye—with more to come.

In a climate of extraordinary pressure and possibility, the select cohort of marketing leaders are setting the standard for purposeful, high-impact leadership.