Campaign speaks to Arthur Sadoun, chief executive of Publicis Groupe, and Suzy Deering, CEO of Publicis Sports, about sports marketing being the network’s “next big bet”.
TODAY'S EDITION
04/06/2026
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Microsoft appoints global media agency
Globally, the tech giant's media spend reached US$700 million last year, per COMvergence.
Stop feeding the machine: Why APAC's content arms race is making platforms rich and brands invisible
The brands that win in culture to commerce won't be the most reactive. They'll be the most intentional, the most curious about culture, and the most willing to experiment says Dentsu APAC's head of insights and intelligence.
Singapore's space agency lifts off with a launch film that tracks history
The launch film was created by indie design practice Anak, the National Space Agency of Singapore's brand and creative partner.
Start your week with the latest movers and winners
Omnicom Advertising India, Havas Group ANZ, Bastion, and more to come, in our weekly collection of people moves and account news.
‘Fairness isn’t the story we tell. It’s why the product works’: Tada’s co-founder takes on ride-hailing giants
As Tada scales from Singapore to New York, co-founder Kay Woo outlines how years of investment by Grab and Gojek have lowered barriers for challengers built on different economics.
Will chickens scream for Coke in Japan?
WPP’s fun campaign sounds out the Japanese appetite for pairing soda with chicken dinners, but AdNut detects fowl play.
What makes a Grand Prix? Explore the Spikes Asia 2026 Creativity Report
The most awarded campaigns show how Asia-Pacific brands use creativity to solve real-world challenges and make an impact.
Hong Kong Sevens turns 50, Cathay doubles down on rugby obsession
No half measures here, creative arm Leo captures the pace and pressure of the sport in the new work.
Can heat-blocking tech save Japan's vanishing vegetables?
Droga5 Tokyo and Sumitomo Metal Mining turn heat-blocking tech into a bid to save Japan’s heirloom crops.
Dentsu's incoming CEO vows to 'turn change into strength' in first address to staff
Takeshi Sano pledges execution-led transformation as the group tackles a sweeping international overhaul.
OpenAI’s ChatGPT Ads trial surpasses $100 million in six weeks
The ongoing pilot is set to expand dramatically in the coming months, offering advertisers the chance to invest in the format right as its advertising capacity begins to scale.
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AI is a marketer’s best ally: how to win by harnessing human creativity
The remarkable data-crunching power of AI has rewritten the rules of marketing. But as two of the region’s most celebrated marketing leaders explain, it leaves the profession with a critical quandary – how to avoid just doing more of the same, faster, and instead practice the sort of ‘creative bravery’ that leads to outstanding results
OPINIONS
'Trendslop': when your AI strategy is just averaging the internet
Marketers are getting coherent, well-structured, completely generic thinking from AI. The problem isn't the technology, writes Brainwaves co-founder Ben Crawford.
Be more punk: Why design needs to get messy again
Brands must embrace counter-culture, RGA APAC's Ben Miles opines. As AI takes over the predictable, the creative industry's greatest asset is its humanity.
Women’s sport has arrived, the brands haven’t
Women’s sport in APAC has outgrown its untapped potential tag with explosive viewership and year-round fandom, yet brands haven't caught up, says We Are Social's Suzie Shaw.
In an age of direct buying, what exactly is a DSP for?
The spat between Publicis and The Trade Desk is an overdue reckoning with misaligned expectations between auditors, agencies and adtech platforms, as direct buying becomes cheaper and easier.
Why the ChatGPT uninstall wave is a brand story, not a tech story
When a defence contract determines whether people will use that AI, we have moved beyond features. Something deeper is happening, opines Sanat Sinha.
Why the messy middle of the 'sandwich years' makes the best leaders
The sandwich years are hard. Parenting, parents and a high-pressure professional role, all at the same time.
The Iran war will not hit APAC advertising the way many assume
‘China is still the strategic variable,’ Whittaker writes, as a more fragmented APAC advertising landscape could blunt the risk of a single shock hitting all markets equally.
Why marketing needs a more human story of health
Wellness marketing in Asia often glorifies perfection. Stuart A Spencer argues brands should focus on everyday progress if they want to make healthier lives feel possible.