evisu

Sep 6, 2013

Evisu strives to reverse the wheels of fortune after five years in the red

HONG KONG - Japan's premium denim brand Evisu—named after the Japanese goddess of prosperity—has gone through turbulent times, but 34-year-old chairman & CEO David Pun is determined to reverse the company's fortunes and make it into a global fashion icon.

Aug 2, 2012

Japanese jeans brand Evisu enlists enfant-terrible Edison Chen as first APAC ambassador

ASIA-PACIFIC - Japanese denim brand Evisu has signed up Hong Kong singer and actor Edison Chen(陳冠希), perhaps best known for his role in a 2008 sex scandal, as its first brand ambassador for Asia-Pacific.