ethics

Jul 2, 2023

'No brand can escape supply chain scrutiny'—Comms lessons from Shein influencers row

Following revelations that it had violated labour laws, Chinese fashion e-retailer Shein invited influencers to visit its facility. What could possibly go wrong?

Apr 18, 2023

Brands must learn how to use AI without hurting others and themselves

It’s crucial to consider real-world context before jumping into digital executions with AI.

Feb 27, 2022

Richard Edelman 'stunned' by 5WPR CEO Ronn Torossian's hidden ownership of Everything-PR

Edelman brushed off Torossian's apology and called for stricter adherence to ethics in the PR industry.

Jan 29, 2021

Indian consumers think politics and marketing should mix, Chinese do not

EXCLUSIVE RESEARCH: Campaign teamed up with YouGov to find out if respondents in APAC think politics, social issues, sustainability and ethics should intersect with marketing.

Nov 4, 2020

Consumers want more ethical media but how can the industry provide it?

Recent moves by agencies and media owners to spur diversity and sustainability are encouraging. Now we need a broader conversation about creating universal standards.

Jun 1, 2020

Data privacy and ethics weigh more heavily on advertisers: WFA

However, under half of respondents to survey said their company had a data ethics policy in place.