daniel langer
Oct 5, 2021
How to redefine luxury for Gen Z
To appeal to Gen Z, established brands should never try at all costs to act as if they are young. On the contrary, because of their easy access to vast troves of data, Gen Zers value authenticity.
Jan 6, 2020
Luxury 2030: What luxury brands need to start doing now
So you think the luxury market is challenging now? Just wait until the year 2030 when Gen Zers become the largest spending group in the world.
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