cummins and partners
Mar 1, 2017
Powerful ad attempts to demystify psychology
A campaign by Cummins & Partners distills a misunderstood profession to a simple, non-threatening selling point.
Nov 7, 2016
Video of crying men makes an impact in Australia
'Man up' campaign and TV show send an important message and get a significant reaction.
Nov 24, 2014
Contest with unusual top prize 'guarantees' happiness
AUSTRALIA - A campaign for a charitable contest is making an unusual promise: Winners of the top prize, a week volunteering in a soup kitchen, will be happier than the second- and third-place winners who walk away with new televisions and vacation packages.
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