controversy
Adidas cuts ties with Kanye West citing 'hateful and dangerous' anti-Semitic comments
Adidas and West launched fashion collaboration Adidas Yeezy in 2015.
‘Brands should run, not walk away:’ Lessons from PR pros on Kanye West crisis
Crisis, legal and sports communications experts weigh in on West’s recent actions, and detail strategies brands can use when celebrity-related issues arise.
Chinese sportswear brand Li-Ning courts controversy for 'offensive' clothing
The apparel-maker is rocked by accusations that items from its latest collection strongly resemble Japanese military outfits during WW2.
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Budget retailer Miniso will drop Japanese styling after Chinese outcry
The brand is the latest retailer to come under flak amid a surge in consumer patriotism in China and growing geopolitical tensions.
Dear perfume brands, what we need is a ‘shot’ of clarity
While the recent campaign by Layer’r Shot raised a furore over the glorification of rape culture, the perfume category in itself has not learned much about sensitisation, claims the author
Should brands distance themselves from ‘controversial’ celebrities?
Chinese consumers tend to turn themselves into brand representatives. So if companies abruptly terminate their partnerships with celebrities, shoppers feel betrayed by them.
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