chris francis
Oct 15, 2014
Changing consumption in Japan: Another postcard from the future
The country is once again providing a glimpse of things to come. But through consumer trends rather than silver-screen inspirations.
Oct 23, 2013
Behavioural economics, Japanese culture and brands
Western marketing traditions rely on speaking to the emotional, intuitive part of the consumer psyche, but marketers addressing Japan must also consider the more logical, 'slow-thinking' part.
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