central department store
Nov 24, 2022
One way to achieve nirvana? Shopping, apparently
To promote its Midnight Sale, Thailand’s Central Department Store’s new film features two women who fear that enlightenment won’t be enough to stop them from shopping.
Jun 16, 2022
The weirdest and most wonderful way to promote a shopping mall app
Wolf BKK nails the plot twist in this excellent campaign for Thailand’s Central Department Store.
Dec 2, 2021
Thai retailer offers an easy solution to shopper's guilt
Feeling guilty that you have too many shoes? Perhaps you'd consider a new set of foot jackets? That's the clever mental trick at the heart of a brilliant new campaign from Central Department Store and agency Wolf BKK.
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