celebrity endorsements
Mar 6, 2024
Celebrity-endorsed ads continue to grow in India: TAM AdEx report
The latest TAM AdEx report reveals that Akshay Kumar maintains his position as the most visible celebrity in TV advertisements, with Amitabh Bachchan leading as the celebrity endorsing the highest number of brands
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Oct 17, 2023
Credibility is key whether working on films or with brands: Bollywood star Ayushmann Khurrana
Touted amongst one of the top 15 brand ambassadors in India, Bollywood A-lister Ayushmann Khurrana has paved an unconventional path for himself both inside and outside of cinema. He sits down with Campaign to discuss acting, activism and all things authenticity.
Jan 5, 2015
New rules for China’s brand ambassadors
As China moves to outlaw ridiculous celebrity endorsement claims, brands will need to learn new marketing tactics.
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