cancel culture
Jan 9, 2023
Restoring brand confidence in the age of cancel culture
Being cancelled by a mass audience is a terrifying prospect for any brand, and with social media and the court of public opinion reigning supreme, VFS Global's Sukanya Chakraborty talks about the importance of on-point crisis communication to turn the tide.
Jun 9, 2022
Fairy comments and our evolving use of language
Comments are not just comments. Brands must understand nuances of tone and voice before adopting language trends for popularity, says this consumer insights lead.
Jul 29, 2020
When will we stop obsessing about cancelling ‘cancel culture’?
With cancel culture being a fiery topic at the moment, brands should understand the shortcomings of the discourse, as well as the potential for hypocrisy that goes along with it.
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