cadillac
Apr 6, 2017
Cadillac puts America first in China campaign
Launch ad for CT6 model by Leo Burnett Shanghai places focus on US heritage and technology.
Nov 7, 2012
McCann tipped to win Cadillac XTS launch account
After a three-way creative pitch on 15 October, McCann Worldgroup is tipped to win the new Cadillac XTS launch creative account in China.
Jul 21, 2010
China to grow 15 per cent in luxury market : Labbrand Digital IQ
SHANGHAI – Market research and brand strategy agency Labbrand Consulting Shanghai, projects China will achieve 15 per cent growth in the luxury market for 2010.
Jul 8, 2010
Cadillac discontinues CRM contract with McCann Erickson Shanghai
SHANGHAI - Shanghai General Motor's (SGM) Cadillac brand has decided to discontinue its CRM contract with McCann Erickson Shanghai; the rest of the agency's account duties will remain in tact.
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