c2b

Yunnan Baiyao breaks into digital marketing with Arkr Digital
May 28, 2014
Jenny Chan 陳詠欣

Yunnan Baiyao breaks into digital marketing with Arkr Digital

KUNMING - Yunnan Baiyao, a 112-year-old Chinese herbal medicine brand, has approached Arkr Digital to ramp up the company's digital marketing presence using a reverse consumer-to-business (C2B) model.

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