burger king
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Inside Burger King's performance-marketing strategy in Korea
The fast-food joint started with a vision to obtain high-value users in South Korea. We speak to the brand’s digital marketing representative to learn about the brand’s data-driven approach to obtain long-term users and optimise creative campaigns.
Burger King sells more burgers in Taiwan with AI assistant
INSPIRATION STATION: Appier’s AI technology is boosting interaction and conversions for Burger King online in Taiwan, and generating customised offers for consumers regardless of weather conditions.
How Burger King inspired a brown fleece fashion trend in Korea
Innored's 'Chicken King Fashion Week' campaign allowed anyone in Korea wearing garb resembling fried chicken skin to get the chance to have a free sandwich.
Hrithik Roshan gets pranked into an ad campaign for Burger King
Watch the films conceptualised by Leo Burnett Orchard.
Burger King launches tasty, garnish-printed shirt with new work by BBH
The garment is designed to hide any spillages from eating the chain’s messy burgers.
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