brand china
Sep 3, 2014
China’s global ambitions: If brands can make it here, can they make it anywhere?
In August, Campaign hosted the Brand China Roundtable to bring together leaders and decision makers at young and old Chinese brands to discuss the challenges and opportunities they face as their products and names cross over to the global stage. Here’s some insights from that conversation.
Jul 21, 2010
Time has come to debunk the myth of 'Brand China'
David Wolf, CEO of Wolf Group Asia, explores the topic of 'Brand China' as a major discussion point among marketers over the last decade.
Jul 21, 2010
Time has come to debunk the myth of 'Brand China'
David Wolf, CEO of Wolf Group Asia, explores the topic of 'Brand China' as a major discussion point among marketers over the last decade.
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