boc
Jun 1, 2015
MediaCom tipped to win US$40 million Bank Of China business
BEIJING - MediaCom is tipped to have recently won the media business from the Bank of China (BOC), said to be worth US$40 million (RMB250 million) in billings.
Nov 7, 2012
UM and ZenithOptimedia tipped to jointly win media business from Bank of China
BEIJING - The Bank of China has reportedly selected UM and ZenithOptimedia as joint agencies-of-record to work out a holistic media planning and buying strategy for next year's projects in China.
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