betterway

Apr 11, 2014

Jeffrey Yu resigns from Publicis Greater China for consultant role

GREATER CHINA - Jeffrey Yu, who joined Publicis as the Greater China CEO in February 2012, has resigned from the agency but will continue to work as a consultant to key clients across Asia, Campaign Asia-Pacific has confirmed.

Nov 25, 2013

Betterway scandal comes to close in China; Publicis moves forward with rebuilt agency

SHANGHAI - Publicis Groupe has reached an out-of-court financial settlement with the co-founder of its field-marketing agency Betterway after a drawn-out corruption probe that began when internal Publicis auditors raided the agency's offices in February 2012.