authenticity
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'Touch, tell, selling and care': Thule on creating an authentic brand experience
The outdoor products brand is employing new strategies and technology to connect with customers more meaningfully.
Crafting culturally authentic ads that appeal to everyone
When brands speak authentically to a specific population, their ads end up more appealing to the general population than the average ad produced by those same brands.
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Inauthentic influencers: is honesty the best policy?
Last month, Ogilvy announced it would no longer work with influencers who distort or retouch their bodies or faces for ads. While it's a bold move for an agency to take such a stance, it’s unlikely to totally eradicate the issue of inauthentic influencing.
Understanding today’s Gen Z: From glossy luxury brands to inclusivity and cultural identity
Concerned about worsening income inequalities, Gen Z is shifting expectations of what luxury brands should represent away from exclusivity and aspiration, and towards authenticity and accessibility, according to a strategy and insights executive at M&C Saatchi Performance.
How Indeed’s Pride campaign with Mika encouraged authenticity at work
The ‘#SoundtrackOfEmpathy’ campaign raised $40,000 for Lady Gaga’s Born This Way Foundation.
How Microsoft goes about providing authentic incentive experiences
The software giant's senior manager of rewards and recognition programmes talks about how to curate truly authentic events while accounting for delegates' cultural and even emotional makeup.
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