adfraud
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Forbes ‘mistakenly’ ran MFA site for years
The MFA site featured ads from global brands while all major holding companies were found to have purchased ad space on the now-disgraced platform.
How ChatGPT and Web3 will open a new can of worms for advertising transparency
Evolving technologies such as generative AI and blockchain decentralisation will create a minefield for advertising fraud, according to TrafficGuard's Patricia Freijo
How to make digital advertising in SEA safer and less attractive to criminals
In this piece, Nick Stringer from the Trustworthy Accountability Group (TAG) argues that companies in growing regions can lift digital industry ad fraud and safety standards simply by asking for them.
Fighting the digital advertising criminals
Rick Mulia at Rubicon Project lays out the critical issue that is ad fraud, and the promising moves being made across the industry to tackle it.
Dear Tech Support: Can't programmatic count as a line item?
Campaign Asia's resident tech guru answers your pressing questions on all aspects of digital marketing. In association with Xaxis.
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