BIG BRANDS, BRAVE CONTENT
Highlight
National Geographic’s Planet or Plastic? sets benchmark for CSR in Asia
The multi-year campaign aims to stem the tide of plastics polluting our oceans.
Riding the wave of China’s burgeoning film and TV markets
From the silver screen to OTT media, the country’s demand for both localised and international content is causing ripples in the marketing industry.
News
Macao Government Tourism Office partners National Geographic for a green food ...
Glistening Portuguese tarts, freshly steamed dumplings, sizzling curry hair crab…The Great Green Food Journey campaign wants to make viewers salivate.
National Geographic's 100 million Instagram followers prove that authenticity is ...
National Geographic celebrates one-hundred-millionth follower with a 24-hour contest.
Finding your fit with video marketing
From format to style to distribution channels, video marketing leaves a lot of variables to consider.
Why Asia loves reality TV, and why it matters to content creators
From cooking programs, to singing competitions, to outrageous dating shows that get the whole region talking, APAC viewers are voracious for televised drama that’s not limited by a script.
Accurate ROI, budget constraints are hurdles for content marketing
In search of a remedy, one-stop-shops are gaining traction by bringing agency, production and broadcast services under one umbrella.
Fox Content Labs and Unilever get active in recent campaign
Fox’s content marketing arm, Fox Content Labs, teamed with the consumer goods giant to deliver viewer-centric, short-form content across Fox Sports.
The Facebook data crisis: What does it mean for marketers in Asia?
The goal should be to engage, not to exploit.
Influencer marketing: Making brands shine
The brand spokesman is still in style, but social presence and content localisation are new hurdles for marketers looking to give a voice to their campaign.
Fox Content Labs leads by example in destination marketing
Using Fox Sports influencer marketing strategies, the media giant has taken content marketing in travel to new heights.
New Balance forays into football market
The American footwear favourite made the move in collaboration with Fox’s content marketing arm, Fox's branded entertainment unit.
Fox Content Labs hires senior talent
Andrew Edelson appointed Head of FOX Content Labs.
National Geographic and Emirates invite travelers to share in the adventure
The campaign gave user-generated content the limelight, featuring Emirates own employees globetrotting the world.
Video
Earth Day Run 2019 has a catchy slogan
National Geographic's Earth Day Run 2019 asks the essential question: Planet or Plastic?
New Balance and Fox Sports team on campaign
Pro footballers Marouane Fellaini, Aaron Ramsey and Tim Cahill stepped up for New Balance's first foray into the football market.
Colgate and Fox Media freshen up their content
Fox Media and Colgate make use of the biggest mouths in the business for their recent media campaign.
Emirates and Fox Media put a new spin the travel diary
The airline partnered with Fox Media for a campaign centred on candid peeks into staff travel diaries, making a splash in the aviation industry.