BIG BRANDS, BRAVE CONTENT

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Highlight

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National Geographic and Emirates invite travelers to share in the adventure
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6 hours ago

National Geographic and Emirates invite travelers to share in the adventure

The campaign gave user-generated content the limelight, featuring Emirates own employees globetrotting the world.

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Fox Sports and AccorHotels collab buffs up content marketing strategy
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Dec 19, 2017

Fox Sports and AccorHotels collab buffs up content marketing strategy

Groundbreaking campaign leveraged the full suite of Fox assets.

News

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Leveraging reality talent competitions to reach Asia’s ad blocking generation
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Dec 12, 2017

Leveraging reality talent competitions to reach Asia’s ad blocking generation

Looking to leap the ever-present hurdle of ad blockers? A winning strategy is less about fighting the tech itself, and more about creating compelling content.

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Fox 'walkers' are eating brains and boosting brands
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Nov 14, 2017

Fox 'walkers' are eating brains and boosting brands

There’s a reason why horror flicks continue to fill theatres and TV content queues, and brands can tap into those same urges.

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What video advertising can learn from the rise and fall of banner ads
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Nov 13, 2017

What video advertising can learn from the rise and fall of banner ads

The demise of one of the web's old favourites was due to overcrowding and consumer ad fatigue. Video ads can and should avoid the same pitfalls.

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Fox Networks Group Asia launches branded-content studio
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Oct 30, 2017

Fox Networks Group Asia launches branded-content studio

The unit has central production studios in Hong Kong and Singapore, as well as satellite teams in all key APAC markets.

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Getting dirty with your marketing message
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Oct 20, 2017

Getting dirty with your marketing message

The more it makes people laugh or cry, cringe or gasp, the better. Creating a memorable piece of content is all about transporting people off their sofa and into the wild.

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The digital ad era comes to an end
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Sep 18, 2017

The digital ad era comes to an end

To get the best value from advertising, brands must look beyond plugging money blindly into a narrow digital advertising strategy.

Video