Faaez Samadi
Jan 10, 2017

Ogilvy announces Singapore EDB partnership

Three-year grant sees Ogilvy & Mather tasked with advancing Singapore’s marketing services.

L-R: Chris Riley, Kelvin Wong

Ogilvy Mather today unveiled a three-year collaboration with Singapore’s Economic Development Board EDB  to develop the country’s marketing services industry, from data analytics and customer engagement to UX and digital media.

Following discussions between the parties over most of last year, Ogilvy’s strategy includes three main prongs launching the Modern Marketing Lab RD facility, developing a secondment programme for Ogilvy Singapore employees, and creating a modern marketing training programme.

“This...

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