Isabella Barbato
Aug 2, 2016

How Netflix has changed content marketing

Those tasked with content marketing can learn a lot from the behaviour of the streaming-entertainment giant.

Isabella Barbato

What started out as a DVD-by-mail company is now one of the most popular streaming websites in the world, dominating the Internet and taking the entertainment industry by storm. Netflix, the global provider of streaming films and television series now has a whopping 81 million subscribers from 190 countries.

With the recent launch of new programming localised for Asian audiences, such as the upcoming series in India based off Vikram Chandra’s hit novel Sacred...

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