Staff Reporters
4 days ago

APAC Effie winners announced

BBDO shops dominate, winning the Grand Effie and 14 out of 15 gold awards.

APAC Effie winners announced

Colenso BBDO added to its already substantial award haul for its 'Brewtroleum' campaign on behalf of DB Breweries at the APAC Effie Awards in Singapore tonight. The campaign won the Grand Effie, plus three golds and one silver.

BBDO won Network of the Year honours—and it was not close. Colenso BBDO, Clemenger BBDO, BBDO India, I&S BBDO Japan Group and BBDO & Proximity China were responsible for 14 out of the 15 Gold Effies handed out. The only non-BBDO agency to win a Gold was Publicis Communications India, for Ambuja Cements.

Clemenger BBDO was named Agency of the Year on the back of wins for a variety of campaigns, notably multiple-award winners 'The boys' and 'Meet Graham'.

DB Breweries was named Brand of the Year and Unilever won Marketer of the Year.

Other advertisers striking gold were Frucor Beverages (Australia), Bank of New Zealand, Burger King, Pacific Brands, Mars (Australia and China), Australia's Transport Accident Commission, P&G India and Hiroshima Prefecture.

Australia led in the country tally, followed by India and New Zealand.

A complete list of the four special awards and 71 Effies (the Grand Effie, 15 golds, 21 silvers and 34 bronzes) follows. 

SPECIAL AWARDS

  • Brand of the Year: DB Breweries – DB Export
  • Marketer of the Year: Unilever
  • Agency of the Year: Clemenger BBDO
  • Agency Network of the Year: BBDO Worldwide

GRAND EFFIE

Brewtroleum
Brand Experience - Products
DB Breweries
Colenso BBDO
New Zealand


GOLD

Brewtroleum
Beverages – Alcohol
DB Breweries
Colenso BBDO
New Zealand

The Massive Hit
Beverages Non-Alcohol
Frucor Beverages (Australia)
Clemenger BBDO / TKT
Australia

How Old Will You Be?
Financial Products & Services
Bank of New Zealand
Colenso BBDO
New Zealand

The Giant Demo Of Strength
Other Products & Services
Ambuja Cements
Publicis Communications
India

Backyard Burger King
Restaurants
Burger King
Colenso BBDO
New Zealand

The Boys
Retail
Pacific Brands
Clemenger BBDO
Australia

Backyard Burger King
Brand Experience - Services
Burger King
Colenso BBDO
New Zealand

Snickers HUNGERITHM
Branded Content
Mars Australia
Clemenger BBDO
Australia

Brewtroleum
Media Innovation
DB Breweries
Colenso BBDO
New Zealand

Meet Graham
Media Innovation
Transport Accident Commission
Clemenger BBDO
Australia

Dads #ShareTheLoad
Positive Change Social – Brands
P&G India
BBDO India
India

Cat Street View
Small Budget-Services
Hiroshima Prefecture
I&S BBDO Japan Group / KOO-KI
Japan

The Boys
Social Media Marketing
Pacific Brands
Clemenger BBDO
Australia

Defeating Exam Hunger
Youth Marketing
Mars Food China
BBDO and Proximity China
China

Brewtroleum
Brand Experience - Products
DB Breweries
Colenso BBDO
New Zealand


SILVER

Bajaj V - The Nation's Bike
Automotive
Bajaj Auto
TLG India
India

Be a Family Person
Consumer Electronics and Durables
BenQ
BBDO Taiwan
Taiwan

A Natural Silence
Food
Brownes Dairy
Meerkats
Australia

Meet Graham
Government / Institutional
Transport Accident Commission
Clemenger BBDO
Australia

Cognitive Collection
IT / Telco
IBM
Ogilvy & Mather Singapore
Singapore

Cat Street View
Travel / Tourism
Hiroshima Prefecture
I&S BBDO Japan Group / KOO-KI
Japan

Experience Pride with Nation's Bike
Brand Experience - Products
Bajaj Auto
TLG India
India

Cat Street View
Brand Experience - Services
Hiroshima Prefecture
I&S BBDO Japan Group / KOO-KI
Japan

MILO Champions
Brand Revitalisation
Nestlé
Ogilvy & Mather
Singapore

The Boys
Branded Content
Pacific Brands
Clemenger BBDO
Australia

Hero of Category vs Heroes of India
David vs Goliath
Bajaj Auto
TLG India
India

Brewtroleum
Positive Change Environmental – Brands
DB Breweries
Colenso BBDO
New Zealand

The Heart Attack Act
Positive Change Social – Non-Profit
The New Zealand Heart Foundation
Barnes, Catmur and Friends Dentsu
New Zealand

Don't Ignore a Cough
Programmatic
Flordis
Affinity
Australia

Embracing Dirt Now an Act of Faith
Seasonal Marketing
Unilever
MullenLowe Lintas Group
India

Lamb: Saving Australia Day 'Orphans'
Seasonal Marketing
Meat and Livestock Australia
The Monkeys
Australia

Dads #ShareTheLoad
Social Media Marketing
P&G India
BBDO India
India

This Bike Has MS
Sponsorship & Event Marketing
MS
Grey
Australia

#HelpAChildReach5
Sustained Success
Hindustan Unilever
MullenLowe Lintas Group
India

The Joy Exchange
Sustained Success
The Akanksha Foundation
Ogilvy India Group
India

Snap Counsellors
Youth Marketing
LoveDoctor.in, Chayn India
TBWA\India
India


BRONZE

Jhatka Mana Hai (No More Jerks)
Automotive
Bajaj Auto
Ogilvy India Group
India

The Water that Loves Water
Beverages Non-Alcohol
Coca-Cola Japan Co.
Ogilvy & Mather Japan GK
Japan

Old PC Can't Open the New World
Consumer Electronics and Durables
Intel China
Ogilvy Beijing
China

Winning Smart in Malaysia
Consumer Electronics and Durables
Huawei Technologies Malaysia
Ogilvy & Mather Advertising
Malaysia

Continued Push for an Equal Future
Corporate Reputation / Professional Services
ANZ
TBWA Melbourne
Australia

Mini Legends
Financial Products & Services
National Australia Bank
Clemenger BBDO
Australia

Owning the First Job Trigger
Financial Products & Services
ANZ
TBWA\ Melbourne
Australia

Lamb: Bringing Australians Together
Food
Meat and Livestock Australia
The Monkeys
Australia

Snickers HUNGERITHM
Food
Mars Australia
Clemenger BBDO
Australia

The Story of India’s Maggi Crisis
Food
Nestle India
McCann Worldgroup India
India

Stop It At The Start
Government / Institutional
Australian Government - DSS
BMF
Australia

The Heart Attack Act
Government / Institutional
The New Zealand Heart Foundation
Barnes, Catmur and Friends Dentsu
New Zealand

Don't Ignore a Cough
Healthcare
Flordis
Affinity
Australia

This Bike Has MS
Healthcare
MS
Grey
Australia

Embracing Dirt Now an Act of Faith
Household/Home Products & Services
Unilever
MullenLowe Lintas Group
India

Winning the 4G Race Without 4G
IT /Telco
Vodafone India
Ogilvy India Group
India

Supermarket Switch Challenge
Retail
ALDI Australia
BMF
Australia

World's First VR Department Store
Retail
eBay Australia and New Zealand
Pulse Communications
Australia

Visa The Chase
Brand Experience - Products
Visa Information System (Shanghai)
BBDO and Proximity China
China

This Bike Has MS
Brand Experience - Services
MS
Grey
Australia

This Bike Has MS
Branded Content
MS
Grey
Australia

MMDA IsThereAProblem, Officer?.com
Branded Utility
Metro Manila Development Authority
McCann Worldgroup Philippines
Philippines

Winning Smart in Malaysia
David vs Goliath
Huawei Technologies Malaysia
Ogilvy & Mather Advertising
Malaysia

Amnesty Unblocker
Media Innovation
Amnesty International
Colenso BBDO
New Zealand

Snickers HUNGERITHM
Media Innovation
Mars Australia
Clemenger BBDO
Australia

Continued Push for an Equal Future
Positive Change Social – Brands
ANZ
TBWA\ Melbourne
Australia

#staynegatHIVe
Positive Change Social – Non-Profit
Love Yourself
Dentsu Jayme Syfu
Philippines

Free Puppies Forever
Positive Change Social – Non-Profit
Vision Australia
McCann
Australia

The Give Registry
Shopper Marketing
Myer
Clemenger BBDO
Australia

Reword
Small Budget-Products
Headspace
Leo Burnett Melbourne
Australia

Last Words
Small Budget-Services
Indian Association Palliative Care
Medulla Communications
India

Maybelline: #BeYourOwnFilter
Social Media Marketing
L’Oreal Singapore
TBWA\Singapore
Singapore

Mini Legends
Sponsorship & Event Marketing
National Australia Bank
Clemenger BBDO
Australia

Taste of Togetherness
Sustained Success
Hindustan Unilever
Ogilvy & Mather Group
India

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