The pitch list is a summary of new, ongoing and recent pitches taking place across Asia-Pacific, compiled in association with R3.
April 2013
|
Account |
Market |
Discipline |
Billings (US$m) |
Incumbent |
Participating agencies |
Winning agency |
|
Danone |
Global |
Media |
1,200 |
Havas Media, OMG, GroupM |
Undisclosed |
In Review |
|
AB Inbev |
Global |
Media |
600 |
Multiple Agencies by Market |
GroupM, Mediabrands, Vivaki, Havas, Aegis |
In Review |
|
Gillette |
Global |
Creative |
400 |
BBDO |
Undisclosed |
Grey |
|
Sony |
Global |
Media |
200 |
Multiple Agencies by Market |
Universal McCann, MEC and Carat |
In Review |
|
Unilever (Closeup) |
Global |
Digital |
50 |
JWT |
Undisclosed |
Arcade |
|
Fonterra |
Asia Pacific |
Digital |
50 |
Proximity |
WPP, Proximity, and DDB |
Tribal DDB |
|
BMW |
China |
Digital |
20 |
Interone |
Undisclosed |
In review |
|
Elsker |
China |
Digital |
10 |
Local Agenecy |
Undisclosed |
In review |
|
Remy Martin Louis XIII |
China |
PR |
5 |
Zenith PR |
Undisclosed |
In Review |
March 2013
|
Account |
Market |
Discipline |
Billings (US$m) |
Incumbent |
Participating Agencies |
Winning Agency |
|
HSBC |
Global |
Creative |
600 |
JWT |
Multiple |
Grey London, Saatchi & Saatchi, JWT |
|
Walgreens |
Global |
Media |
240 |
Starcom |
Starcom and other agencies |
OMD |
|
BBVA Bank |
Global |
Creative |
150 |
Havas Worldwide |
McCann WorldGroup, DDB, Grey and Wunderman |
In review |
|
Master Kong |
China |
Media |
100 |
Carat |
Undisclosed |
Group M((Beverage Products), Carat(Instant noodle products) |
|
Burberry |
Global |
Media |
80 |
Universal McCann |
Mediacom, Carat, and other agencies |
Carat |
|
Pfizer(Nexium) |
Global |
Creative |
80 |
New brand |
Undisclosed |
Leo Burnett |
|
David Jones |
Australia |
Creative |
60 |
M&C Saatchi |
M&C Saatchi and six other undisclosed agencies |
In Review |
|
BMW |
China |
Digital |
20 |
Interone |
Undisclosed |
In review |
|
Elsker |
China |
Digital |
10 |
Local Agenecy |
Undisclosed |
In review |
|
Bentley Motors China |
China |
Creative |
10 |
|
Undisclosed |
DDB |
February 2013
|
Account |
Market |
Discipline |
Billings US$m |
Incumbent |
Participating Agencies |
Winning Agency |
|
Walgreens |
Global |
Media |
240 |
Starcom |
Starcom and other agencies |
In review |
|
BBVA Bank |
Global |
Creative |
150 |
Havas Worldwide |
McCann WorldGroup, DDB, Grey and Wunderman |
In review |
|
Carlsberg |
Global |
Creative |
80 |
Fold7 |
Santo Advertising, BETC London and Fold7 |
Santo Advertising |
|
Bacardi |
Global |
Creative |
80 |
Johannes Leonardo |
Undisclosed |
BETC London |
|
Burberry |
Global |
Media |
80 |
Universal McCann |
Mediacom and other agencies |
In review |
|
Pirelli |
Global |
Creative |
50 |
Undisclosed |
Undisclosed |
BBH |
|
Singapore Tourism |
Global |
Creative, Media , Digital |
50 |
JWT, XM, MEC |
Undisclosed |
XM Asia |
|
Jetstar |
Asia Pacific |
Media |
40 |
Maxus and the Aegis Group |
Maxus and the Aegis Group |
Maxus |
|
BMW |
China |
Digital |
20 |
Interone |
Undisclosed |
In review |
|
Elsker |
China |
Digital |
10 |
Local Agenecy |
Undisclosed |
In review |
January 2013
|
Account |
Market |
Discipline |
Billings US$m |
Incumbent |
Participating Agencies |
Winning Agency |
|
Walgreens |
Global |
Media |
240 |
Starcom |
Starcom and other agencies |
In review |
|
BBVA Bank |
Global |
Creative |
150 |
Havas Worldwide |
McCann WorldGroup, DDB, Grey and Wunderman |
In review |
|
JNJ |
Asia Pacific |
Media |
150 |
OMD and MediaBrands |
GroupM, OMD and MediaBrands |
OMD and MediaBrands |
|
Singapore Tourism Board |
Global |
Creative, Media and Digital |
100 |
BBH, XM, MEC |
Undisclosed |
In review |
|
Chanel |
Global |
Media |
100 |
MEC |
Undisclosed |
In review |
|
Legend Holdings |
Singapore |
Media |
100 |
Dentsu |
Dentsu, OMD, Starcom and MEC |
In review |
|
Nissan Datsun |
Global |
Creative |
80 |
None |
Undisclosed |
TBWA Worldwide |
|
Fonterra |
Global |
Media |
80 |
OMD |
MediaCom, OMD, Carat |
MediaCom |
|
Qoros |
Global |
Creative |
30 |
None |
BBH, W+K and HS Ad |
BBH China |
|
Garuda Airlines |
Global |
Creative and Media |
20 |
Dentsu |
Lowe, Dentsu, Spark, OMD, ZenithOptimedia and Maxus |
Lowe and Spark Communications |
|
BMW |
China |
Digital |
20 |
Interone |
Undisclosed |
In review |
December 2012
|
Account |
Market |
Discipline |
Billings US$m |
Incumbent |
Participating Agencies |
Winning Agency |
|
Hershey |
Global |
Media |
300 |
OMD |
Undisclosed |
In review |
|
Dyson |
Global |
Media |
210 |
Universal McCann, Mindshare |
Universal McCann, Mindshare |
In review |
|
Singapore Tourism Board |
Global |
Creative, Media , Digital |
100 |
BBH, XM, MEC |
Undisclosed |
In review |
|
Absolut |
Global |
Creative |
80 |
TBWA |
Undisclosed |
Sid Lee |
|
Sony Playstation |
US |
Creative, Media |
60 |
Deutsch |
BBH, 180 LA, Anomoly. Media undisclosed |
In review |
|
Burberry |
Global |
Media |
50 |
Universal McCann |
Undisclosed |
In review |
|
Heineken |
Global |
Digital |
40 |
AKQA, Lean Mean Fighting Machine and Iris Worldwide |
Undisclosed |
In review |
|
Shangri-La Hotels and Resorts |
Global |
Media |
30 |
Maxus |
Starcom, OMD, MPG, Vizeum |
MPG |
|
BMW |
China |
Digital |
20 |
Interone |
Undisclosed |
In review |
|
Bank of China |
China |
Media |
16 |
Universal McCann |
Undisclosed |
Zenith |
November 2012
|
Account |
Market |
Discipline |
Billings US$m |
Incumbent |
Participating Agencies |
Winning Agency |
|
Novartis |
Global |
Creative |
300 |
DraftFCB, Wunderman and Grey Group |
Undisclosed |
In review |
|
COFCO |
China |
Media Buying |
130 |
Mediacom |
Aegis Media, Mediacom, MPG and Womei Media |
Aegis Media |
|
Mondelez-Toblerone |
Global |
Creative |
100 |
Ogilvy & Mather |
McGarryBowen, Wieden & Kennedy |
McGarryBowen |
|
Fonterra |
Global |
Media |
100 |
OMD |
OMD, Carat , MediaCom |
In review |
|
News Limited |
Australia |
Media |
80 |
ZenithOptimedia |
GroupM, ZenithOptimedia, UM |
Master Media In Review |
|
Singapore Tourism |
Global |
Creative, Media, Digital |
80 |
BBH, MEC, XM |
Multiple |
In review |
|
Tourism Australia |
Global |
Creative |
50 |
DDB |
Undisclosed |
In review |
|
Emirates |
Global |
Digital |
50 |
Lean Mean Fighting Machine, StrawberryFrog and Atmosphere BBDO |
Undisclosed |
In review |
|
Minute Maid |
China |
Creative |
50 |
BBH |
Undisclosed |
Saatchi & Saatchi |
|
Shangri-la Hotels |
Global |
Media |
30 |
Maxus |
Starcom, OMD, MPG, Vizeum |
In review |
October 2012
|
Account |
Market |
Discipline |
Billings US$m |
Incumbent |
Participating Agencies |
Winning Agency |
|
Fonterra |
Global |
Media |
150 |
OMD |
MediaCom, OMD, MediaBrands, Carat |
In review |
|
Singapore Tourist Board |
Global |
Creative, Media, Digital |
100 |
BBH, XM, MEC |
Multiple |
In review |
|
News Limited |
Australia |
Media |
60 |
ZenithOptimedia |
Multiple |
In review |
|
Vietnam Airlines |
Global |
Creative and Media |
50 |
Not Disclosed |
JWT, MPG |
JWT, MPG |
|
Gap |
Global |
Creative and Media |
100 |
Ogilvy & Mather and PHD |
Ogilvy & Mather and PHD |
In review |
|
Huawei |
Global |
Corporate Branding |
100 |
Not Disclosed |
WPP, Omnicom Group,Dentsu Group, IPG and Publicis Groupe |
WPP and Omnicom Group |
|
HSBC |
Global |
Creative |
400 |
JWT |
JWT,Grey and BBDO |
In review |
|
Pfizer |
Global |
Creative |
1,500 |
EuroRSCG Life, McGarryBowen, McCann Humancare |
WPP, Omnicom Group and Publicis Groupe |
WPP, Omnicom Group and Publicis Groupe |
|
DHL |
Global |
Digital |
200 |
Not Disclosed |
Razorfish, BBDO Proximity and Interone |
Razorfish |
|
Danone |
Japan |
Media |
78 |
Hakuhodo |
Carat, Dentsu, Hakuhodo, ADK and MEC |
Carat |
September 2012
|
Account |
Market |
Discipline |
Billings US$m |
Incumbent |
Participating Agencies |
Winning Agency |
|
Bacardi |
Global |
Creative |
100 |
Johannes Leonardo |
Undisclosed |
In review |
|
Barclays |
Global |
Digital |
50 |
LBi, Ogilvy & Mather, Profero and Sapient Nitro, Dare |
LBi, Ogilvy & Mather, Profero and Sapient Nitro, Dare |
In review |
|
Malaysia Airlines |
Global |
Media |
50 |
Starcom |
IPG Mediabrands, Havas, Carat, Group M and OMD |
IPG Mediabrands |
|
Unilever |
Regional(Southeast Asia and Australasia) |
Media |
2500 |
Mindshare and PHD |
Initiative, Mindshare and PHD |
In review |
|
Marriott Hotels & Resorts |
Global |
Creative |
50 |
McgarryBowen |
Grey Group, JWT and McgarryBowen |
Grey Group |
|
Lenovo |
APLA(Asia-Pacific and Latin America) |
Creative |
100 |
Multiple Agencies |
Undisclosed |
Saatchi & Saatchi Singapore |
|
Mars |
Australia / New Zealand |
Media |
40 |
OMD, Starcom Mediavest |
OMD, Starcom Mediavest and Mediacom |
In review |
|
Singapore Tourist Board |
Global |
Creative, Media and Digital |
60 |
BBH, MEC and XM Asia |
Undisclosed |
In review |
|
BMW |
Asia |
Creative |
20 |
Publicis |
Undisclosed |
In review |
August 2012
|
Account |
Market |
Discipline |
Billings US$m |
Incumbent |
Participating Agencies |
Winning Agency |
|
Shangri-la |
Global |
Media |
30 |
Maxus |
Undisclosed |
In Review |
|
Fonterra |
Asia / Middle East |
Media |
100 |
OMD, Optimedia(Vietnam) |
Undisclosed |
In Review |
|
Aspen |
Australia |
Media |
15 |
Carat, MediaCom |
MEC, PHD, Vizeum, Bohemia, Hyland |
Bohemia |
|
EDB |
Global |
Creative, Media, Digital |
50 |
JWT, MEC, XM |
TBWA, Ogilvy & Mather, Leo Burnett, TSLA-StrawberryFrog, MEC and OMD |
TSLA, TBWA and MEC |
|
HTC |
Global |
Media |
150 |
ZenithOptimedia, PHD |
Undisclosed |
In Review |
|
Luxottica |
Global |
Media |
50 |
Starcom, Carat |
Publicis Groupe, Aegis, Interpublic , Group M and Havas, OMG |
Omnicom |
|
Louis Vuitton |
Global |
Creative |
200 |
Ogilvy & Mather Paris |
Undisclosed |
In Review |
|
Mulberry |
Global |
Media |
20 |
Inhouse |
MEC, MPG, ZenithOptimedia and Carat |
MEC |
|
Sea Life Campaign |
Global |
Creative |
50 |
Undisclosed |
Undisclosed |
McCann |
|
New China Life Insurance |
China |
Media |
28 |
Vizeum |
ZenithOptimedia, Dentsu Beijing and two local media agencies |
ZenithOptimedia |
|
P&G |
Korea |
Media |
50 |
Starcom |
Mediacom |
Mediacom, Starcom |
July 2012
|
Account |
Market |
Discipline |
Billings US$m |
Incumbent |
Participating Agencies |
Winning Agency |
|
Johnson & Johnson |
Global |
Creative |
2,600 |
DDB, JWT, BBDO, Lowe |
DDB, JWT, BBDO, Lowe |
In review |
|
Zurich Insurance |
Global |
Creative |
157 |
Publicis Worldwide |
Undisclosed |
In review |
|
Rémy Cointreau |
Global |
Media |
62 |
MEC |
Undisclosed |
In review |
|
EDB |
Global |
Creative, Media, Digital |
50 |
JWT, XM, MEC |
Undisclosed |
In review |
|
Marriott Hotels & Resorts |
Global |
Creative |
50 |
McGarryBowen |
JWT, Grey and McGarryBowen |
In review |
|
Ballantine’s |
Global |
Creative |
50 |
Publicis |
EuroRSCG, Publicis, TBWA, M&C Saatchi,Work Club, etc. |
In review |
|
Malaysia Airlines |
Global |
Media |
50 |
Starcom |
Starcom, GroupM, Universal McCann, OMD, Havas Media and Carat |
In review |
|
Aspen Phamaceuticals |
Australia |
Media |
15 |
Carat, MediaCom |
Undisclosed |
In review |
|
Nivea |
China |
Digital |
10 |
Multiple |
Undisclosed |
In review |
|
AIA |
Hong Kong |
Creative |
10 |
Bravo |
Undisclosed |
In review |
June 2012
|
Account |
Market |
Discipline |
Billings US$m |
Incumbent |
Participating Agencies |
Winning Agency |
|
Canadian Tourism Commission |
Global |
Creative |
47 |
DDB |
Undisclosed |
In review |
|
Bentley |
Global |
Media |
30 |
Not disclosed |
PHD, MediaCom |
PHD |
|
Ernst & Young |
Global |
Media |
50 |
Not disclosed |
UM, EI, Mindshare and Starcom |
UM |
|
Huawei global corporate branding |
Global |
Branding |
100 |
New assignment |
WPP, Publicis Groupe, IPG, Omnicom and Dentsu |
In review |
|
eBay classifieds sites' launch |
Asia Pacific |
Creative and Media |
80 |
Not disclosed |
Leo Burnett, UM |
Leo Burnett, UM |
|
Nestlé |
Greater China |
Media |
30 |
Mindshare |
Mindshare, ZenithOptimeda |
Mindshare(China), ZenithOptimeda(HK) |
|
Red Bull |
Australia |
Media |
10 |
MEC |
Undisclosed |
In review |
|
Stovekraft's Pigeon Appliances |
India |
Creative |
10 |
Not disclosed |
Undisclosed |
In review |
|
Diageo’s Singleton whisky |
Taiwan |
Creative |
20 |
Y&R |
Ogilvy, two other 4A agencies |
Ogilvy |
|
Sogou.com |
China |
Creative |
20 |
Not disclosed |
4A agencies |
In review |
May 2012
|
Account |
Market |
Discipline |
Billings US$m |
Incumbent |
Participating Agencies |
Winning Agency |
|
Unilever |
Global |
Media |
6000 |
Multiple |
Mindshare,PHD |
Mindshare (US) . Other markets in review |
|
Bank of America |
Global |
Creative |
2000 |
BBDO |
WPP |
WPP |
|
Heineken |
Global |
Media |
300 |
Starcom MediaVest |
Starcom MediaVest, Mindshare |
Starcom MediaVest |
|
Four Seasons Hotel |
Global |
Creative |
80 |
Multiple |
TBWA, M&C and Y&R |
TBWA |
|
adidas 2014 Brazil World Cup |
Global |
Creative |
50 |
TBWA Worldwide |
TBWA Worldwide, Mother and DDB |
TBWA Worldwide |
|
Tiger Beer |
Global |
Creative |
50 |
Multiple |
JWT Singapore, Exposure from the UK and Rothco from Ireland |
Rothco |
|
EDB |
Global |
Creative |
50 |
JWT |
Leo Burnett, Ogilvy & Mather, TBWA, TSLA |
In review |
|
EDB |
Global |
Media |
50 |
MEC |
Carat, GroupM, OMD, PHD and ZenithOptimedia |
In review |
|
Ministry of Tourism Incredible India |
Global |
Media |
50 |
Multiple |
Undisclosed |
In review |
|
COFCO (3 brands: Lolas, Le Conte and Merveille). |
China |
Creative |
30 |
Ogilvy |
Saatchi & Saatchi, Two others |
Saatchi & Saatchi |
April 2012
|
Account |
Market |
Discipline |
Billings US$m |
Incumbent |
Participating Agencies |
Winning Agency |
|
APB Tiger Beer |
Global |
Creative |
40 |
NA |
JWT Singapore, Exposure(UK) and Rothco(Ireland) |
In review |
|
Singapore EDB |
Global |
Creative and Media |
30 |
JWT |
Undisclosed |
In review |
|
Yili's local TV Buying and Print Media |
China |
Media |
200 |
Mindshare and Universal McCann |
Mindshare, OMD, Universal McCann |
Mindshare (CCTV, PSTV), OMD (Local TV, Print) , Carat (Radio) |
|
Amway(TV media) |
China |
Media |
100 |
OMD |
OMD, VivaKi and GroupM |
OMD |
|
Mengniu Guan Yi Yoghurt and YoyiC |
China |
Media |
50 |
Optimedia |
Optimedia, others |
Optimedia |
|
Dongfeng Citroën |
China |
Creative |
20 |
Dentsu |
Publicis, Shanghai Advertising and WE Marketing |
Publicis |
|
BMW India |
India |
Media |
10 |
Carat Media India |
Undisclosed |
In review |
|
Nirmal Lifestyle |
India |
Creative |
6 |
NA |
DDB Mudra Max |
DDB Mudra Max |
|
Panasonic Lumix and Viera |
Malaysia |
Creative |
5 |
NA |
Dentsu Utama |
Dentsu Utama |
|
Ikea |
Singapore and Malaysia |
Creative |
10 |
Multiple |
Lowe, BBH and Leo Burnett |
In review |
March 2012
|
Account |
Market |
Discipline |
Billings (US$m,
est.) |
Incumbent |
Participating Agencies |
Winning Agency |
|
adidas 2014 Fifa World Cup |
Global |
Creative |
50 |
Sid Lee |
TBWA, Sid Lee and other non-roster agencies |
In review |
|
Intel |
Global |
Creative |
20 |
New Project for Developing Markets |
Not disclosed |
In review |
|
Asia Pacific Breweries(Tiger Beer) |
Global |
Creative |
40 |
|
Iris, Y&R, Ogilvy & Mather, JWT, BBDO, UK-based Exposure and Ireland's Rothco |
In review |
|
Unilever |
Global |
Media |
6,000 |
Mindshare(much of Asia Pacific) and PHD(China) |
BBH and Naked |
In review |
|
Hainan Airlines |
Global |
Creative and Media |
50 |
|
Undisclosed |
In review |
|
Air France |
Asia Pacific |
Media |
20 |
VivaKi |
MPG |
MPG |
|
Procter & Gamble |
China |
Media |
500 |
Starcom MediaVest |
Starcom MediaVest and MediaCom |
In review |
|
Zhujiang Beer |
China |
Media |
30 |
OMD |
MediaVest Guangzhou, Mindshare, Guangdong Advertising and OMD |
MediaVest Guangzhou |
|
Yamaha(Ray) |
India |
Creative and Media |
20 |
|
Undisclosed |
In review |
|
Pizza Hut |
Indonesia |
Creative |
10 |
|
McCann Worldgroup, JWT, Colman Handoko and De A Team |
McCann Worldgroup |
February 2012
|
Account |
Market |
Discipline |
Billings (US$m)
(Est.) |
Incumbent |
Agencies |
Winning Agency |
|
Unilever |
Global |
Media |
6000 |
WPP, OMG |
Undisclosed |
In review |
|
Vietnam Airlines |
Global |
Creative |
15 |
Ogilvy & Mather |
Dentsu, Publicis, JWT, Leo Burnett, and Lowe |
In review |
|
Tropicana / Pepsico |
Global |
Creative |
200 |
DDB |
Undisclosed |
In review |
|
HP PC Division |
Global |
Creative |
100 |
BBDO, Goodby Silverstein , various |
Undisclosed |
In review |
|
P&G (TV) |
China |
Media |
400 |
Starcom |
Starcom, MediaCom |
In review |
|
PSA Peugeot Citroen |
China |
Media |
100 |
OMD |
GroupM, OMD, Starcom MediaVest Group and Carat |
GroupM |
|
Yili |
China |
Media |
200 |
Mindshare and OMD |
Mindshare, OMD and UM China |
Mindshare and OMD |
|
Li Ning |
China |
Creative&Media |
50 |
Leo Burnett, Starcom |
Undisclosed |
In review |
|
Sony India |
India |
Creative |
20 |
JWT India |
JWT, Lowe Lintas, Contract, Dentsu, Law & Kenneth, BBDO and Hakuhodo Percept |
Hakuhodo Percept |
|
Universal Sony business |
Australia |
Media |
10 |
MediaCom |
Slingshot, MediaCom |
Slingshot |
|
Transitions Optical |
Singapore, Malaysia, Philippines and Hong Kong |
Media |
15 |
Carat |
PHD, Mindshare, Carat |
PHD |
January 2012
|
Account |
Market |
Discipline |
Billings (US$m)
(Est.) |
Incumbent |
Agencies |
Winning Agency |
|
Huawei |
China |
Creative |
30 |
|
undisclosed |
In review |
|
Bank Of America |
Global |
Creative/Media |
300 |
|
BBDO, Hill Holliday, Digitas, Brand Union |
In review |
|
Shell |
Global |
Media |
250 |
MediaCom |
MediaCom, others |
In review |
|
General Motors |
Global(except India, China) |
Media |
3,000 |
Multiple , including Carat, Starcom , Mediabrands |
Carat |
Carat |
|
Net-a-porter |
Asia-pacific |
Media |
10 |
OMD |
MPG, Media Contacts |
MPG, Media Contacts |
|
ANZ Bank |
Australia |
Media |
60 |
Mitchell & Partners |
PHD, Mitchell & Partners |
PHD |
|
eBay |
India |
Creative |
30 |
Wieden + Kennedy |
Law & Kenneth |
Law & Kenneth |
|
Pizza Hut |
Singapore |
Creative |
10 |
JWT |
undisclosed |
In review |
|
L'Oreal |
Singapore |
Media |
7 |
ZenithOptimedia |
undisclosed |
In review |
|
Suzuki Motorcycles |
India |
Creative |
20 |
R K Swamy BBDO |
undisclosed |
In review |
December 2011
|
Account |
Market |
Discipline |
Billings (US$m)
(Est.) |
Incumbent |
Agencies |
Winning Agency |
|
Unilever |
Global |
Media |
4,600 |
Mindshare and PHD |
Mindshare, PHD |
In review |
|
GM |
Global |
MEdia |
3,500 |
Starcom, Mediabrands, OMG, Aegis |
Starcom, Mediabrands, OMG, Aegis |
|
|
Novartis |
Global |
Media |
600 |
MEC |
Starcom MediaVest, MEC, UM |
Starcom MediaVest |
|
Lufthansa |
Global |
Creative |
50 |
McCann |
McCann, BBDO, Scholz & Friends, Serviceplan Group, Kolle Rebbe |
Kolle Rebbe |
|
Heineken |
Global |
Media |
350 |
Mindshare(MA,VN) |
MediaVest, Mindshare |
In review |
|
Hyatt |
Global |
Media |
200 |
Undisclosed |
Undisclosed |
PHD |
|
AXA |
AP(except India) |
Media |
50 |
OMD |
MPG, OMD |
MPG |
|
Emirates |
Australia |
Creative |
10 |
Saatchi & Saatchi |
Saatchi & Saatchi, BMF, Y&R |
In review |
|
Pernod Ricard Group |
China |
Media |
30 |
Carat |
Carat, OMD, Starcom, GroupM |
Carat |
|
Acer |
China |
Creative |
20 |
DDB |
DraftFCB, DDB and three other international agencies |
DraftFCB |
|
Loyalty One |
India |
Media |
10 |
Undisclosed |
Undisclosed |
Lodestar UM |
November 2011
|
Account |
Market |
Discipline |
Billings (US$m)
(Est.)
|
Incumbent |
Agencies |
Winning Agency |
|
Sony Ericsson |
Global |
Media |
200 |
MEC |
PHD, MEC |
PHD |
|
GM |
Global |
Media |
3,500 |
Mediabrands, Starcom |
Not disclosed |
In Review |
|
Merck OTC Brands |
Global |
Media |
50 |
Undisclosed |
Publicis, Grey, Deutsch and Saatchi & Saatchi |
Publicis |
|
Philips |
Global |
Media |
200 |
Carat |
Undisclosed |
Carat, MPG |
|
Philips |
Global |
Creative |
200 |
DDB |
Ogilvy & Mather, TBWA, Leo Burnett, and DDB |
In Review |
|
ExxonMobil |
Global |
Media |
150 |
UM |
MPG, OMD, UM |
UM |
|
ExxonMobil |
Global |
Creative |
150 |
McCann Erickson and DDB |
BBDO, DDB, McCann Erickson, Euro RSCG |
BBDO |
|
McLaren Automotive |
Global |
Creative |
50 |
Undisclosed |
Undisclosed |
In Review |
|
ANZ |
Australia |
Media |
60 |
Mitchell & Partners |
Mitchell & Partners, PHD |
In Review |
|
The Body Shop |
Singapore |
Media |
5 |
Carat |
Undisclosed |
In Review |
|
Carlsberg |
Hong Kong |
Creative |
10 |
Undisclosed |
Undisclosed |
JWT |
|
Guangzhou Metro |
China |
Creative |
10 |
Undisclosed |
ADK, Dentsu, GDAD, McCann-Erickson Guangming, Saatchi & Saatchi, and Y&R |
In Review |
|
Vibo Telecom |
Taiwan |
Creative |
10 |
Bates |
BBDO, McCann Erickson, a local agency |
BBDO |
|
Globe Telecom |
Philippines |
Media |
45 |
UM |
MEC, Mindshare, ZO, UM |
ZO |
October 2011
|
Account |
Market |
Discipline |
Billings (US$m)
(Est.) |
Incumbent |
Agencies |
Winning Agency |
|
GM |
Global |
Media |
3,600 |
UM, Starcom, Various |
Not disclosed |
In review |
|
HTC |
Global |
Creative |
155 |
Not disclosed |
Not disclosed |
In review |
|
Asics |
Global |
Creative |
80 |
Vitro , 180 |
Not disclosed |
In review |
|
Marriott International |
Global |
Media |
200 |
Carat, Starcom, ZenithOptimedia, and MEC |
Carat, Starcom, ZenithOptimedia, and MEC |
MEC |
|
Westpac |
AU |
Media |
70 |
OMD |
OMD, UM, Mediacom |
Mediacom |
|
Paras Dairy |
IN |
Creative |
50 |
Percept/H |
Grey, Crayons,Y&R |
Y&R |
|
Nescafe |
ID |
Digital Media |
20 |
Not disclosed |
Not disclosed |
Initiative |
|
AXA |
AP |
Media |
100 |
MPG, Madison, OMD |
Not disclosed |
In review |
|
Pfizer |
CN |
Media |
31 |
Carat |
Carat, PHD, ZenithOptimedia, Maxus |
Maxus |
|
Nike |
CN |
Search |
10 |
Not disclosed |
Mindshare , Razorfish, an undisclosed local agency |
Mindshare |
|
Coca-Cola |
SG,MY |
Media |
20 |
UM in MY, MEC in SG |
Not disclosed |
MEC and MediaCom |
September 2011
|
Account |
Market |
Discipline |
Billings
(US$m)
(Est.) |
Incumbent |
Agencies |
Winning Agency |
|
Bayer |
Global |
Media |
600 |
Intiative |
Undisclosed |
In Review |
|
GM |
Global |
Media |
3,500 |
Starcom, UM, MediaBrands |
Undisclosed |
In Review |
|
Sara Lee |
Asia Pacific |
Media |
190 |
MediaCom, OMD |
MediaCom, OMD |
OMD |
|
Optus |
Australia |
Media |
73 |
MPG |
MPG, Starcom,
PHD, MEC |
In Review |
|
Optus |
Australia |
Creative |
73 |
M&C Saatchi |
M&C Saatchi, Y&R |
In Review |
|
China Guangfa Bank |
China |
Creative |
20 |
Undisclosed |
Y&R, Saatchi&Saatchi, Ogilvy, Euro RSCG |
Y&R |
|
Markor Funiture |
China |
Creative |
15 |
Grey |
Saatchi&Saatchi, DMG, Lowe |
Lowe |
|
Yili Yogurt Products |
China |
Creative |
20 |
Ogilvy |
undisclosed |
Euro RSCG |
|
Sahara |
India |
Creative |
30 |
Undisclosed |
Lowe, Y&R, Contract, Percept/H |
In Review |
|
Beiersdorf |
Southeast Asia region |
Media |
50 |
Carat , OMD |
Carat, MEC, OMD |
In Review |
|
Maxis |
Malaysia |
Creative |
25 |
Ogilvy |
Ogilvy & Mather, BBDO/Proximity, Leo Burnett, McCann Erickson and Saatchi & Saatchi |
In Review |
|
Daihatsu (new product launch) |
Indonesia |
Creative |
20 |
Undisclosed |
DDB, Grey, Dwi Sapta |
In Review |
|
China Mobile |
China |
Creative |
100 |
Ogilvy(M Zone), Lintas(EasyOwn, GoTone) |
undisclosed |
In Review |