Advertising on CampaignAsia.com
Advertising on the CampaignAsia.com network allows you to target the region's largest audience of marketing and advertising decision makers, delivering your message directly to the decision makers responsible for the spending of Asia's advertising and marketing budgets.
CampaignAsia.com reaches decision makers and influencers at every step of the decision making process, from the media planners and buyers deciding the brands' media schedules, through to creative and PR agency account and senior management who create the campaigns, through to the marketing directors and managers of the brands themselves, who sign off the budgets.
Through a tailored campaign, you are able to target these brand builders in whichever market in Asia you need to, whether it be a local market or regional target audience that you need. Through careful geographical targeting, we ensure that every dollar you spend is reaching the right people wherever they are, ensuring no wastage in your marketing dollars and a very cost-effective campaign. A full report on the effectiveness of your advertisement is given to you at the end of each campaign, covering advertising impressions and click through rates.
We also offer print advertising in Campaign Asia-Pacific magazine, the leading media, marketing and advertising publication in Asia, which has been serving the regional industry for over 35 years. Circulated to 10,000 key decision makers, including both the client marketers behind Asia's major brands and the agency and planning personnel that create, plan and buy their advertising schedules, Campaign Asia-Pacific is the region's industry standard, delivering market-leading content to the people driving the industry in Asia.
To see how we can help you reach Asia's marketers and brand builders, please contact:
Oceana Ou Sales manager, North Asia Tel.: +852 3175 1987 oceana.ou@haymarket.asia Geraldine Nathan Sales manager, South-East Asia Tel.: +65 6579 0532 geraldine.nathan@haymarket.asia Nicola Clarke Event sales director Tel.: +852 3175 1988 nicola.clarke@haymarket.asia
Jessica Triffitt Group Sales Director Tel: +852 3175 1921 jessica.triffitt@haymarket.asia
Download Media Kit [ZIPPED PDF 9.5MB]
ONLINE AD SPECIFICATIONS NEWS WEBSITES:
LEADERBOARD Dimensions = 728 x 90 IMU (IAB Standard size) Maximum initial download file weight = 40K flash, 25K static Ad position = top of site Positions available per site = x1 Accepted file formats = flash, gif, jpeg Animation length = 15 seconds Looping limits = unlimited
MEDIUM RECTANGLE Dimensions = 300 x 250 IMU (IAB Standard size) Maximum initial download file weight = 40K flash, 25K static Ad position = right-hand page column Positions available per site = x2 Accepted file formats = flash, gif, jpeg Animation length = 15 seconds Looping limits = unlimited
EMAIL NEWSLETTERS:
EMAIL LEADERBOARD Dimensions = 620x75 Maximum initial download file weight = 25K animated or static Ad position = top and bottom of email Positions available per email = x2 Accepted file formats = gif, jpeg Animation length = no flash animation accepted
MEDIUM RECTANGLE Dimensions = 300 x 250 IMU (IAB Standard size) Maximum initial download file weight = 25K animated or static Ad position = right-hand page column Positions available per site = x1 Accepted file formats = gif, jpeg Animation length = no flash animation accepted
MINI RECTANGLE Dimensions = 300 x 100 IMU (IAB Standard size) Maximum initial download file weight = 25K animated or static Ad position = right-hand page column Positions available per site = x2 Accepted file formats = gif, jpeg Animation length = no flash animation accepted
NOTES: 15 animation includes multiple loops.
Learn more about Campaign Asia-Pacific’s requirements for running a Rich Media campaign. Download our Rich Media Ad Campaign Specifications [PDF 175KB]
DEDICATED EMAIL SPECIFICATIONS ACCEPTABLE FILE FORMATS HTML: You may submit your dedicated email as a complete HTML piece (with separate images and coding). Images should be in JPG or GIF format, approximately 10-15k each in file size. This is to your benefit, as you want the images to display as quickly as possible. Images need to be uploaded to a server and need to be linked to the HTML by absolute URL. If images are to be uploaded to our server, please note this when submitting materials. The HTML code should be basic to allow for differences in email clients, as in no layers, rollovers, or CSS. For further information, review or EDM Specifications [PDF 120KB]. GIF or JPEG: You may submit your dedicated email as one large image, although this is NOT best practice. The image should be no larger than 100k in file size. This is to your benefit, as you want the image to display as quickly as possible. We recommend the image width be no wider than 620 pixels, to allow for smaller screen resolutions.
WE CANNOT ACCEPT ANY FLASH FILES.
TEXT VERSION Please submit a text-only (no images) version of your email, submitted as a Word document. This will be used so recipients who cannot display images in their inbox will still receive your message.
HYPERLINKS Your dedicated email needs a click-through link so interested parties can contact you, view your website, make a reservation, etc. Please submit a link with your dedicated email.
SUBJECT LINE Please provide a subject line for your dedicated email. Examples: "Book your next event at (insert company name here)!" or "See (insert company name)'s latest products."
MATERIALS To prevent file corruption, always use Stuffit, Zip, or any Macintosh self-extraction format. Include in the subject line of your email the following tagline: "Name of Advertiser/Dedicated Email/Email Date."
Please submit your dedicated email materials 5 business days in advance. This will allow our team enough time to evaluate your materials. You will receive a test email from us for your approval.
