Matthew Miller
Sep 9, 2014

Will this video ignite a cracker catching craze?

PHILIPPINES - Hansel Crackers and Ace Saatchi & Saatchi worked with the Philippines Parkour & FreeRunning Association for a video that combines wall-climbing stunts and cracker tossing to excellent effect.

Client: Hansel Crackers (Rebisco)

Agency: Ace Saatchi & Saatchi

Market: Philippines

Campaign scope: Online video and Facebook promotions.

Press release quote: "Consumers in the Philippines can also visit the Hansel Crackers Facebook page for some fun ideas on how to play with their food and do #CrackerCatchin at home."

Comments: We watched a two-and-a-half minute video about crackers. Extra points for the silly celebration dancing and the apparent Justin Timberlake fan who's heard to intone, "I'm bringing cracker back" near the end.

 
CREDITS
 
Executive Creative Director: Andrew Petch
Creative Director: Greg Martin
Associate Creative Director: Paw Berroya
Art Director: Vino Yanuario
Copywriter: Andrea Ang
Head of Planning: Carmen Antunez
Client Service Director: Maine Gatbonton
Account Supervisor: Raech David-Tablante
Senior Account Manager: Rei Prieto
Account Manager: Aizel Dalawampu
Associate Digital Director: Mico Miciano
Digital Manager: Eina Castillo
Digital Media Manager: Patti Lee
Communications Director: Patti Mallari
Media and Relationships Manager: Martin Romualdez
Producer: Gilbert Buguis
Director: Avid Liongoren
 

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