Advertising Marketing Analysis Opinions
Staff Reporters
Mar 4, 2020

Watch: Women leaders on stereotypes in ads

The doting mother. The clueless damsel. The thin, young woman with perfect skin. Ahead of International Women's Day we ask women leaders in APAC about some of the stereotypes they want removed from ads.

This International Women’s Day, we want to shine a light on stereotypes or stigmas around women in ads, so the Campaign Asia-Pacific team approached senior brand marketers and agency leaders about some of their pet peeves when it comes to how women are portrayed in ads. 

If you have feedback or want to contribute, send your thoughts this way.



If you're interested in new ideas and strategies to promote diversity and inclusion, we will be hosting Campaign Leading Change 2020 Conference & Awards (formerly Women Leading Change) on May 28 at the Raffles Hotel in Singapore.

 

Source:
Campaign Asia-Pacific

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Brand-side reactions to the coronavirus crisis in Asia

1 Pandemic brand reactions: Heineken, Starbucks, Twitter and more

WPP cuts awards, reduces top salaries and freezes hiring in response to COVID-19 crisis

2 WPP cuts awards, reduces top salaries and freezes hiring in response to COVID-19 crisis

How brands are positioning their messages during COVID-19

3 How brands are positioning their messages during COVID-19

Hooq's downfall: Can other OTT platforms avoid the same fate?

4 Hooq's downfall: Can other OTT platforms avoid the same fate?

One of the worst things brands can do right now is go dark: Havas Media

5 One of the worst things brands can do right now is go dark: Havas Media

This BMW China spot is right for the times

6 This BMW China spot is right for the times

DDB's Wendy Clark quits to become Dentsu Aegis Network global CEO

7 DDB's Wendy Clark quits to become Dentsu Aegis Network global CEO

Travel marketing under COVID-19: Is there any point?

8 Travel marketing under COVID-19: Is there any point?

Millennials want brands to communicate more during COVID-19 crisis, study finds

9 Millennials want brands to communicate more during COVID-19 crisis, study finds

No lights, cameras, or action: How adland is adapting to production interruption

10 No lights, cameras, or action: Adland adapts to production interruption

Related Articles

Where are the women CEOs in PR?
PR
Mar 5, 2020
Surekha Ragavan

Where are the women CEOs in PR?

Meet 3 entrepreneurs showing how underprivileged women can help build their brands
Marketing
Mar 6, 2020
Staff Reporters

Meet 3 entrepreneurs showing how underprivileged ...

How brands tarnished International Women's Day
Marketing
Mar 5, 2020
Brittaney Kiefer

How brands tarnished International Women's Day

Raise your hand if you're sick of brands missing the point of IWD
Advertising
Mar 9, 2020
Surekha Ragavan

Raise your hand if you're sick of brands missing ...

Just Published

Tencent, Facebook in e-gaming push to aid home-bound COVID-19 audience
News
3 hours ago
Staff Reporters

Tencent, Facebook in e-gaming push to aid home-bound...

Tech giants wade into market with investments, advanced launches as esports adoption zooms

Surely there's more that 5G offers than virtual combat?
Advertising
3 hours ago
Ad Nut

Surely there's more that 5G offers than virtual combat?

Latest CSL ad turns Hong Kong into a virtual funhouse of activity... that again includes bashing opponents using VR goggles.

Lessons for brands adjusting to new retail realities in China
Marketing
4 hours ago
Surekha Ragavan

Lessons for brands adjusting to new retail ...

A Reuter Communications report details four Chinese consumer themes that brands should take note of.

Coronavirus misinformation slipping through Facebook's ad review system
Advertising
4 hours ago
Jessica Goodfellow

Coronavirus misinformation slipping through ...

An ad encouraging users to drink bleach was among those approved to run in a new investigation that exposes the dangerous flaws in Facebook's automated ad review system.