Advertising Marketing Analysis Opinions
Staff Reporters
Mar 4, 2020

Watch: Women leaders on stereotypes in ads

The doting mother. The clueless damsel. The thin, young woman with perfect skin. Ahead of International Women's Day we ask women leaders in APAC about some of the stereotypes they want removed from ads.

This International Women’s Day, we want to shine a light on stereotypes or stigmas around women in ads, so the Campaign Asia-Pacific team approached senior brand marketers and agency leaders about some of their pet peeves when it comes to how women are portrayed in ads. 

If you have feedback or want to contribute, send your thoughts this way.



If you're interested in new ideas and strategies to promote diversity and inclusion, we will be hosting Campaign Leading Change 2020 Conference & Awards (formerly Women Leading Change) on May 28 at the Raffles Hotel in Singapore.

 

Source:
Campaign Asia-Pacific

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