Advertising Marketing Analysis Opinions
Staff Reporters
Mar 4, 2020

Watch: Women leaders on stereotypes in ads

The doting mother. The clueless damsel. The thin, young woman with perfect skin. Ahead of International Women's Day we ask women leaders in APAC about some of the stereotypes they want removed from ads.

This International Women’s Day, we want to shine a light on stereotypes or stigmas around women in ads, so the Campaign Asia-Pacific team approached senior brand marketers and agency leaders about some of their pet peeves when it comes to how women are portrayed in ads. 

If you have feedback or want to contribute, send your thoughts this way.



If you're interested in new ideas and strategies to promote diversity and inclusion, we will be hosting Campaign Leading Change 2020 Conference & Awards (formerly Women Leading Change) on May 28 at the Raffles Hotel in Singapore.

 

Source:
Campaign Asia-Pacific

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Airbnb slashes spend in permanent shift from performance marketing to brand

1 Airbnb slashes spend in permanent shift from performance marketing to brand

Dentsu's Wendy Clark: ‘If I don’t use my position to change the face of the industry, shame on me’

2 Dentsu's Wendy Clark: ‘If I don’t use my position to change the face of the industry, shame on me’

'Extinction date' packaging design wins gold at Young Spikes integrated competition

3 'Extinction date' packaging design wins gold at Young Spikes integrated competition

Here are your 2021 Spikes Asia Awards winners

4 Here are your 2021 Spikes Asia Awards winners

Mark Read's WPP growth plan includes greater focus on Asia and agency integration

5 Mark Read's WPP growth plan includes greater focus on Asia and agency integration

US ad giants Omnicom and Interpublic cut 10,000 roles in 2020

6 US ad giants Omnicom and Interpublic cut 10,000 roles in 2020

Facebook blocks Australians from viewing and sharing news

7 Facebook blocks Australians from viewing and sharing news

The Philippines' top 100: Consumption brands stumble

8 The Philippines' top 100: Consumption brands stumble

'Here today, gone tomorrow' wins Young Spikes film gold

9 'Here today, gone tomorrow' wins Young Spikes film gold

OMG takes group approach to new Hong Kong leadership

10 OMG takes group approach to new Hong Kong leadership

Related Articles

Where are the women CEOs in PR?
PR
Mar 5, 2020
Surekha Ragavan

Where are the women CEOs in PR?

Meet 3 entrepreneurs showing how underprivileged women can help build their brands
Marketing
Mar 6, 2020
Staff Reporters

Meet 3 entrepreneurs showing how underprivileged ...

How brands tarnished International Women's Day
Marketing
Mar 5, 2020
Brittaney Kiefer

How brands tarnished International Women's Day

Raise your hand if you're sick of brands missing the point of IWD
Advertising
Mar 9, 2020
Surekha Ragavan

Raise your hand if you're sick of brands missing ...

Just Published

Samsung upcycles handsets to support fight against wildlife poaching
Advertising
4 hours ago
Fayola Douglas

Samsung upcycles handsets to support fight against ...

Live feeds will be streamed from the Balule Nature Reserve in South Africa.

The unlimited potential of live storytelling in sports marketing
Marketing
4 hours ago
Lizi Hamer

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.

Visa names new APAC head of marketing
Marketing
14 hours ago
Minnie Wang

Visa names new APAC head of marketing

Danielle Jin will take over the position left open by the promotion of Frederique Covington Corbett to a global role.

Initiative's Amy Armstrong elevated to global CEO, as Mat Baxter becomes chair
Marketing
16 hours ago
Staff Reporters

Initiative's Amy Armstrong elevated to global CEO, ...

Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio.