The film shows manager Franz Beckenbauer handing Lionel Messi the captain’s armband and signing up other players for the team, which includes Cristiano Ronaldo, Iker Casillas, Wayne Rooney, China’s Wu Lei and Nigeria’s Victor Moses.
The Galaxy 11 campaign will be revealed in a series of chapters in 2014, and content from the campaign will delivered via Samsung Galaxy devices, online platforms and social-media channels.
Players in the team have a combined social-media following of nearly 200 million fans, and each team member will provide fans with updates and exclusive content throughout the campaign as they seek to prove 'football will save the planet'.
The brand promises that fan participation will play a key role in the campaign as it goes on.
This article was first published on marketingmagazine.co.uk
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=268&w=401&q=100&v=20170226&c=1)
.png&h=268&w=401&q=100&v=20170226&c=1)
.jpeg&h=268&w=401&q=100&v=20170226&c=1)
