Ryan Reynolds warns people not to 'Aviation and Mint'

The satirical PSA delivers an important reminder for Aviation Gin drinkers and Mint Mobile users.

As bars and restaurants slowly open back up, Ryan Reynolds wants to prevent people from sending regrettable text messages.

Reynolds, who owns Aviation Gin and Mint Mobile, gives advice in the spot "Don’t Aviation and Mint," created by Reynolds’ agency Maximum Effort.

The actor warns people about the dangers of drinking Aviation Gin and using Mint Mobile at the same time. "Dignity and grammar can vanish in an instant," Reynolds says. "Emoji abuse spreads unchecked."

Reynolds also shares a "true story" about his mother accidentally sending a saucy text to his brother, writing, "I’m having a bath. Wanna join?" Reynolds ends the PSA urging people to "never Aviation and Mint."

Credits

Agency: Maximum Effort
Production: Loon Productions

Source:
Campaign US

Related Articles

Just Published

1 day ago

Campaign Crash Course: How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

1 day ago

Raya film festival: Watch ads from Julie’s, ...

This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.

1 day ago

TikTok to marketers: Go native and multigenerational

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

1 day ago

Uninformed consent, addiction among persistent ...

CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.