Ad Nut
Mar 10, 2020

Pizza Hut, Ikea and a yummy take on pizza

Pizza Hut and Ikea have super-sized this Nut's dinner table, in a campaign by Ogilvy Hong Kong that smells invitingly of meatballs.

It was a busy weekend for Ad Nut last weekend, with some home improvements and a pizza party for friends from the ad world. It was during a relaxed evening over pizza, that the impressively multi-lingual Ad Nut caught an amusing social media exchange between Pizza Hut and Swedish furniture and furnishings giant Ikea.

While this exchange centred around pizza and furniture (duh!) it was heartening to see these brands use this opportunity to have some fun, rather than descend into a needless social media spat. The campaign by Ogilvy Hong Kong kicked off last week and saw plenty of fun and pizza and furniture chatter all around. 


Ad Nut noted how Ikea, the maker of plain, functional and very Swedish house stuff (yes Ad Nut is a longtime fan of the SÄVA range) had collaborated with Pizza Hut Hong Kong to devise a new pizza. What excited Ad Nut? This pizza has Ikea's iconic meatballs as a topping and includes the SÄVA flat-pack furniture (which even comes in its own giant pizza box) for use as a table for friends to enjoy their Pizza Hut Ikea pizza.

Ad Nut has to agree with both Wendy Leung, marketing director for Pizza Hut Hong Kong, and John Koay, executive creative director at Ogilvy Hong Kong, who stressed the fun these brands were having, while profiting from this innovation. “This campaign shows the playful side of Pizza Hut, and that our credentials can move beyond the kitchen into new and interesting collaborations with other brands,” Leung said in a statement. 

Pizza lovers, meanwhile, have gobbled up this new innovation, with 67% more units sold than projected in the first three days. Ad Nut is scampering off to get seconds while the offer lasts. 

Ad Nut doesn't need the human-sized table though; the ones that come in the actual pizza boxes are just the right size for Ad Nut's old oak tree. 

CREDITS 

Reed Collins – Chief Creative Officer Asia
John Koay - Executive Creative Director
Matthew Nisbet - Executive Creative Director
Michele Salati – Creative Director / Head of Art
Ollie Davis – Associate Creative Director
Amy Cheng – Associate Creative Director
Soenar Santoso – Senior Art Director
Lucy McNally – Photographer / Senior Art Director
Iris Liu – Executive Group Director
Vincent Lam – Account Director
Rachel Tsui – Account Manager
Clover Yuen – Account Executive
Ray Lam – Content Lead
Jim Wong – Content Strategist
Ricky Chung – Content Specialist
Kaycee Li – Senior Brand Strategist
Jacqueline Ho – Head of Production

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

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