A Bai Jia Bei or ‘hundred home blanket’ is made of old clothing from various family members and gifted to a young person. The film launched on January 18 on the company's Facebook and YouTube channels, as well as on TV and in selected cinemas.
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2020 Chinese New Year advertising and marketing
We collect brand efforts to mark the arrival of the Year of the Rat.
Film Director: Ismail Kamarul
Producer: Sabrina Wong
DOP: Eric Yeong
Editor: Ismail Kamarul
Colourist: Kwok Yong
Online Artist: Soon Foon
Post Production: Asia-Pacific Videolab Sdn Bhd
Composer: Raof Zamirdin
Audio Production: Kena Sound @ Reservoir World
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