Ad Nut
Jan 20, 2020

Petronas CNY film celebrates the fabric of family bonds

Ensemble Worldwide's 2020 offering shows the creation of a blanket made from multiple family members' old items of clothing.

(Here's a verison with English subtitles.)

A Bai Jia Bei or ‘hundred home blanket’ is made of old clothing from various family members and gifted to a young person. The film launched on January 18 on the company's Facebook and YouTube channels, as well as on TV and in selected cinemas.

This post is filed under...
2020 Chinese New Year advertising and marketing
We collect brand efforts to mark the arrival of the Year of the Rat.

CREDITS

Film Director: Ismail Kamarul
Producer: Sabrina Wong
DOP: Eric Yeong
Editor: Ismail Kamarul
Colourist: Kwok Yong
Online Artist: Soon Foon
Post Production: Asia-Pacific Videolab Sdn Bhd
Composer: Raof Zamirdin
Audio Production: Kena Sound @ Reservoir World

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Source:
Campaign Asia
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